Boston -- Third Screen Media, a Boston-based startup developing technology for mobile media advertising, has raised $3 million in venture capital, the Boston Business Journal reported. Investors in the deal include TD Capital Ventures and Blue Chip Venture Co. Third Screen's serving and tracking system delivers messages to WAP-enabled sites, as well as downloadable applications. The company's system also integrates text messaging technology as an interactive layer. When consumers see a message of interest, they can "m-opt-in" to engage in an interactive dialogue with the advertiser, the company said.
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