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MTV, Jamster to Study Mobile Entertainment Market

Authored by Mark Hefflinger on September 8, 2005 - 4:50am.
London -- Viacom's MTV Networks International announced on Thursday that it is teaming with Jamster, its mobile entertainment distribution partner and a unit of VeriSign, to study the usage, mechanics and frequency of downloading and streaming entertainment content to mobile phones. The study will also examine consumers' increasing reliance on mobile devices, and their impact on content creation and communication. The companies said that more than $8 billion was spent in the mobile content services market last year. "This new study in collaboration with our mobile content partner, Jamster and Jamba, will enable us to understand how the role of mobile content is evolving around the world and how we can develop compelling, new entertainment that is even more relevant to consumers," said Graham Saxton, senior vice president of MTV Networks International.
tags: MTV | Study | Jamster | Mobile Entertainment Market |