Home

Mobile ESPN

Disney's Mobile ESPN Service Relaunches With Verizon Wireless

Authored by Mark Hefflinger on February 8, 2007 - 9:54am.

Bristol, Conn. - Disney's ESPN cable sports network announced on Thursday that it has signed a multi-year, exclusive agreement with Verizon Wireless to host its Mobile ESPN service.

tags: Mobile | Mobile TV | Verizon | Qualcomm | Disney | MediaFLO | Mobile ESPN | Cellphones |

Disney to Shutter Mobile ESPN Service, License to Carriers Instead

Authored by Mark Hefflinger on September 28, 2006 - 1:52pm.
New York - Disney's ESPN sports network announced on Thursday that it will shutter its Mobile ESPN cell phone service, which offered exclusive sports video and other content on a branded phone that used bandwidth from Sprint's wireless network. The company will support existing subscribers through the end of 2006, and provide a full refund on the purchase of their Mobile ESPN phones. An analyst with Merrill Lynch said the service had attracted fewer than 30,000 subscribers; Disney projected the service would count 240,000 by the end of its first year of operation. The company's new plan is to license the Mobile ESPN application to existing service providers. "With a redefined approach we have a greater opportunity to reach millions of fans while achieving our strategic and financial goals," said Salil Mehta, an executive vice president of ESPN Enterprises.
tags: Mobile | Sports | Licensing | Video | TV | Career | Disney | Telecom | ESPN | MVNO | Closings | Mobile ESPN |

Sprint Stores to Offer Mobile ESPN Service

Authored by Mark Hefflinger on June 1, 2006 - 1:41pm.
New York - Mobile ESPN, a mobile virtual network operator, announced on Thursday that its cell phone service will now be available for purchase from 575 Sprint retail stores.
tags: Mobile | Sports | Mobile Sports | Commerce | Sprint | ESPN | MVNO | Retail | Mobile Commerce | Mobile ESPN |

Mobile ESPN to Launch with Sanyo MVP Phone

Authored by Mark Hefflinger on September 27, 2005 - 7:08am.
Bristol, Conn. - Disney's ESPN sports cable TV network announced on Tuesday that it has renamed its forthcoming wireless phone service Mobile ESPN (formerly ESPN Mobile), a name it says "truly reflects the service's ultimate mission -- to literally serve avid sports fans with one-touch, real-time access to immersive and personalized sports content from ESPN." Launching nationwide on Feb. 5, the mobile virtual network operator will provide cell phone service through Sprint, in addition to premium ESPN sports content. ESPN also said it partnered with Sanyo to create the Sanyo MVP multimedia phone, which will launch alongside the mobile phone service. The phone will feature dedicated buttons for ESPN content, as well as a 1.3-megapixel camera, video recorder, MP3 player and 16MB of memory.
tags: Mobile ESPN | Launch | Sanyo MVP Phone |