Mobile Marketing

"Beaconvertising" and New Social Media Phones

Authored by Rohit Bhargava on January 30, 2007 - 12:09pm.

This post is not about the iPhone. You might have heard that many people believe the latest innovation from Apple will not only revolutionize the mobile phone industry, but maybe even the future of mobile marketing. Whether it does or doesn't, in the short term, it's easy to forget that ideas for innovation may come from elsewhere. The Helio from Samsung is one of those kinds of products. The interface and look of the phone is not necessarily unique. Yet built into the phone are a range of smart features, from integrated support for MySpace Mobile, to full screen landscape video viewing. The feature that I found most interesting, however, was the built in GPS.

Mobile Music Distributor SDC Teams With Amobee on Mobile Music Ads

Authored by Mark Hefflinger on January 19, 2007 - 1:35pm.

London - Mobile music distributor SDC said on Friday that it has partnered with mobile advertising developer Amobee Media Systems on technology that will serve contextual and targeted opt-in ads to mobile music services. SDC has integrated Amobee's technology that enables DRM music players to receive ads from Amobee's server. London-based SDC's mobile music services are deployed with 20 wireless carriers.

Report: US Consumers are Ready for Relevant Mobile Marketing

Authored by dmw on January 5, 2007 - 1:36pm.

Cambridge, Mass. - According to a new report by market analysis firm Forrester Research called "Is The US Ready For Mobile Marketing?", early results show that consumers will readily engage in campaigns as long as marketers deliver valuable information or content, even though 79% of consumers perceive the concept of mobile ads to be annoying.

Cellit to Provide Moblie Marketing for Cinema Screen Media

Authored by Mark Hefflinger on December 20, 2006 - 9:44am.

Chicago - Mobile marketing firm Cellit announced on Wednesday an agreement with Cinema Screen Media, to provide mobile marketing services to CSM clients. Under the deal, CSM's on-screen movie theater advertisers will be able to incorporate text messaging features into their pre-movie slideshow displays. CSM will begin offering the services in the Phoenix metro area, and plans a national roll-out.

NeoMedia Sells Back Recently Acquired U.K. Firm

Authored by Mark Hefflinger on November 17, 2006 - 1:44pm.

Fort Myers, Fla. - NeoMedia Technologies, a diversified technology company, announced on Thursday that it has revised its mobile marketing strategy and sold back its recently acquired, U.K.-based subsidiary Sponge, a provider of mobile marketing services, to Sponge's founders.

Mobile Search & Advertising Firm Medio Systems Raises $30 Million

Authored by Mark Hefflinger on November 16, 2006 - 3:26pm.

Seattle - Medio Systems, a provider of mobile search and advertising technologies, announced on Thursday that it has raised $30 million in its second round of venture capital financing.

Ingenio Launches Mobile Pay-Per-Call Ads for Windows Live Search

Authored by Mark Hefflinger on October 10, 2006 - 3:54pm.

San Francisco - Ingenio, a developer of pay-per-call advertising, announced that it has partnered with Microsoft to enable ads on Windows Live Search for mobile phones that connect callers directly with advertisers. When users search for local businesses like restaurants and hotels on their mobile phones, advertisers who have set up pay-per-call ads through Ingenio will see their businesses appear, accompanied by one-click links to place a call to them.

Mobile Search & Advertising Firm JumpTap Raises $22 Million

Authored by Mark Hefflinger on October 4, 2006 - 12:43pm.

Cambridge, Mass. - JumpTap, a developer of mobile search and advertising technology, has raised $22 million in its third round of venture capital, led by Valhalla Partners. Other investors in the deal include General Catalyst Partners, BCE Capital, and Redpoint Ventures. Founded in 2004, Cambridge, Mass.-based JumpTap provides wireless carriers with a mobile search platform that drives "third-party revenues." Its business model involves a search engine service that "pays carriers for search success."

Mobile Marketing with Virtual Hugs

Authored by Rohit Bhargava on October 3, 2006 - 7:41am.

One of the more interesting reports to come out of Wired's NextFest event held in NY this past weekend was about a wearable technology company called CuteCircuit and their "hug shirt." The shirt uses bluetooth technology or mobile messaging through SMS to relay the sensation of a hug from one wearer to another anywhere in the world. While it might seem like yet another technology toy with limited usefulness, the concept got me thinking about a new frontier of uses for wearable technology that integrates with bluetooth technology. The most basic benefit of this is that a huge number of mobile phones already have bluetooth and this presents lots of integration opportunities. Bluetooth hugs are just the beginning of the potential uses for this technology.

Mobile Marketing Provider Air2Web Raises $25 Million

Authored by Mark Hefflinger on September 26, 2006 - 1:16am.

Atlanta - Air2Web, an Atlanta-based provider of mobile messaging and marketing applications for businesses and wireless carriers, has raised $25 million in a round of venture capital led by The Carlyle Group. Other investors in the deal include Vantage Point, UPS and technology entrepreneur Jay Chaudhry. Founded in 1999, Air2Web offers technology that connects marketers to mobile subscribers. The company has supported mobile marketing campaigns by The Weather Channel, American Express, PGA Tour, CBS Sportsline, Cingular and UPS. Air2Web maintains branch operations in India, which serves the Asia Pacific market, and France and England, which serve the European market.

Virgin Mobile USA Taps Vibes Media for Mobile Content Marketing

Authored by Mark Hefflinger on September 19, 2006 - 2:38pm.

Chicago - Vibes Media, a provider of interactive text messaging and mobile content marketing programs, said on Tuesday that mobile virtual network operator Virgin Mobile USA will use its services for mobile messaging. Virgin Mobile will use Chicago-based Vibes' technology to create promotional programs using SMS, MMS, games and other mobile content like ringtones.

Mobile Ad Network AdMob Lands Funding from Sequoia Capital

Authored by Mark Hefflinger on September 7, 2006 - 1:35pm.

Menlo Park, Calif. - AdMob, a company that operates an online mobile ad network, said on Thursday that it has raised an undisclosed amount of venture capital in its first round of funding from Sequoia Capital.

NeoMedia Kills HipCricket Deal, Raises $5 Million

Authored by Mark Hefflinger on August 31, 2006 - 5:22pm.

Fort Myers, Fla. - NeoMedia Technologies, a diversified technology company, announced that it has terminated its $4.5 million deal to acquire HipCricket, a Connecticut-based provider of mobile marketing technology to broadcasters and brand marketers.

Arrival of the Bluetooth Billboard

Authored by Rohit Bhargava on August 29, 2006 - 10:11am.

The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded content. CBS recently launched a billboard campaign in Grand Central Terminal train station in New York to promote several new shows in their fall lineup: "Shark," "Smith," "Jericho" and "The Class" -- and their top hit "CSI: Crime Scene Investigation" as well. Passers by are asked to opt in as they walk past the billboard to download video trailers for the programs during their daily commutes.

Mobile 365 Launches SMS Service for Online Bookstore in India

Authored by Mark Hefflinger on August 28, 2006 - 11:51am.

Chantilly, Va. - Mobile messaging and services provider Mobile 365 announced on Monday that it has partnered with Oxford Bookstore, an online bookstore in India, to launch an interactive SMS service.

CBS to Beam TV Clips Via Grand Central Station Bluetooth Billboards

Authored by Mark Hefflinger on August 25, 2006 - 1:12pm.

New York - CBS Network Television announced that it has partnered with Kameleon Technologies to offer free downloadable clips from its fall TV lineup to cell phones, via Bluetooth download systems at billboard locations within New York City's Grand Central Station.

GameJump.com Offers Free Mobile Phone Games, With Ads

Authored by Mark Hefflinger on August 16, 2006 - 5:54pm.

San Francisco - GameJump.com announced on Wednesday the launch of its site that offers free mobile games supported by advertising. Advertisers will place full-screen branded "wraps" around games offered on the site, with GameJump taking a share of ad revenue.

Yahoo Sponsored Ads to Appear on Go2 Mobile Search Results

Authored by Mark Hefflinger on August 16, 2006 - 4:10pm.

Sunnyvale, Calif. - Yahoo announced on Wednesday that it has partnered with mobile search provider go2 Directory Systems. Under the deal -- the first of its kind for Yahoo in the U.S. -- Yahoo's sponsored search results will be featured in go2's mobile search results.

MovieConnect Banner Ads Beam Showtimes to Mobile Phones

Authored by Mark Hefflinger on August 16, 2006 - 3:33pm.

Fullerton, Calif. - Interactive advertising firm The Aura Group on Wednesday announced the launch of MovieConnect, a new Flash-based service that allows users to click online banner ads and have movie showtimes sent to their mobile phones.

Mobile In-Game Ad Firm Greystripe Partners With HandyGames

Authored by Mark Hefflinger on August 2, 2006 - 1:14pm.

San Francisco - Greystripe, a San Francisco-based provider of in-game advertising for mobile phone games, announced on Wednesday a partnership with German mobile game publisher HandyGames. Under the deal, Greystripe will provide in-game ads for 28 HandyGames titles, which will be distributed free of charge to consumers.

"Beaconvertising" and New Social Media Phones

Mobile Music Distributor SDC Teams With Amobee on Mobile Music Ads

Report: US Consumers are Ready for Relevant Mobile Marketing

Cellit to Provide Moblie Marketing for Cinema Screen Media

NeoMedia Sells Back Recently Acquired U.K. Firm

Mobile Search & Advertising Firm Medio Systems Raises $30 Million

Ingenio Launches Mobile Pay-Per-Call Ads for Windows Live Search

Mobile Search & Advertising Firm JumpTap Raises $22 Million

Mobile Marketing with Virtual Hugs

Mobile Marketing Provider Air2Web Raises $25 Million

Virgin Mobile USA Taps Vibes Media for Mobile Content Marketing

Mobile Ad Network AdMob Lands Funding from Sequoia Capital

NeoMedia Kills HipCricket Deal, Raises $5 Million

Arrival of the Bluetooth Billboard

Mobile 365 Launches SMS Service for Online Bookstore in India

CBS to Beam TV Clips Via Grand Central Station Bluetooth Billboards

GameJump.com Offers Free Mobile Phone Games, With Ads

Yahoo Sponsored Ads to Appear on Go2 Mobile Search Results

MovieConnect Banner Ads Beam Showtimes to Mobile Phones

Mobile In-Game Ad Firm Greystripe Partners With HandyGames

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