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U.K.-Based Mobile Marketing Firm Flytxt Raises $1.9 Million

Authored by Mark Hefflinger on March 30, 2006 - 9:11am.
London - Flytxt, a U.K.-based mobile marketing firm, announced that it has raised $1.9 million from existing investors IVC, Herald Ventures and Gordian Investments. Flytxt said it would use the funds to "provide continual improvements" in the ROI (return of investment) achieved by its clients. Flytxt's customers currently include EMAP, Capital Radio Group, HarperCollins, British Airways, Time Inc. and Yahoo. Separately, the company also announced that it has appointed Flytxt board director David Harper as executive chairman, while co-founder Carsten Boers, appointed CEO in April 2004, will return to New York as president.
tags: U.K | Raise | Mobile Marketing Firm | Flytxt |