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Mobile Phone Content Market Research Firm M:Metrics Raises $7 Million

Authored by Mark Hefflinger on October 17, 2005 - 3:04am.
Seattle - M:Metrics, a provider of market research data on the consumption of mobile content and applications, announced on Monday that it has raised $7 million in its second round of venture capital financing. Prism Venture Partners led the investment round; The Kantar Group and i-Hatch Ventures also participated. Founded in Sept. 2004, Seattle-based M:Metrics claims to be the only mobile media measurement firm, offering monthly reports to clients including Verizon, Amp'd Mobile, Zingy, InfoSpace, RealNetworks, Mforma, Warner Music Group, MTV, Yahoo and Glu Mobile. The funds will be used for international expansion and new service offerings.
tags: Mobile | Mobile Phone Content | M:Metrics |