Mobile Users

Study: E-mail, Weather, Search Sites Preferred by Mobile Users

Authored by Mark Hefflinger on September 8, 2005 - 4:39am.
San Francisco -- E-mail, weather and search web sites are the most popular among consumers logging online through their mobile phones, according to a new study by San Francisco-based Telephia. The company said that 4.8% of the 191 million U.S. wireless users accessed web email sites in June. Weather0related sites (3.9%) and search sites (2.9) weren't far behind, followed by sites featuring sports and news and politics. The most popular sites among mobile users included The Weather Channel, Yahoo Mail, MSN Hotmail, Google Search and ESPN. "For people on the go, accessing the Internet through their mobile devices is an extension of their Internet use on their PC," said Kanishka Agarwal, Telephia's vice president of new products. "It is not surprising top mobile Internet categories mirror Internet content categories accessed via a computer."

Report: 95% of Mobile Users too Afraid to Download Games

Authored by Mark Hefflinger on August 1, 2005 - 7:00am.
London -- According to a new survey by mobile game publisher I-Play, about 95% of "virgin" mobile phone users are too afraid to download video games on their handsets. The survey of more than 2,500 mobile users in Germany, Italy, Spain, the U.S. and the U.K. found that 33% of respondents did not even know whether their handsets could play games, while about 17.5% admitted to not even knowing how to download a game. Only 5% of the survey's respondents said have ever downloaded a game. "The mobile games market is essentially only five percent penetrated," said I-Play COO David Gosen. "The good news is that we now know what's limiting market growth -- the industry must improve accessibility to mobile games and, more importantly, educate consumers on how and where to obtain mobile games."

Report: Mobile Users to Reach More Than 3 Billion by 2010

Authored by Mark Hefflinger on April 19, 2005 - 8:24am.
London -- The number of mobile users worldwide is set to double from 1.5 billion people to more than 3 billion people by 2010, according to the latest report from market analysis firm Gartner. The report said such growth would force mobile manufacturers to innovate, especially in the Asia-Pacific region, where users will demand cheaper handsets than in many other parts of the world. "We will see a lot of innovation coming out of Asia," said Gartner Research Vice President Nick Jones. "That's forcing the price down and opens up a whole new set of opportunities."