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N.Y. Times: Networks Experimenting With "Mobisode" Cell Phone Format

Authored by Mark Hefflinger on October 17, 2005 - 2:14am.
Los Angeles - The New York Times recently reported on "mobisodes," the one-minute mobile TV shows for cell phones, that network TV producers including Fox, MTV, Disney and Warner Bros. are currently experimenting with. Fox commissioned 24 mobisodes of a spin-off for its popular drama "24," which used non-union actors to cut production costs, and has also produced serials based on its "The Simple Life" and two original properties. "This is going to be a situation where we all try a bunch of different things because we are trying to figure out what is the right business model," Kevin Tsujihara, an executive vice president of Warner Brothers Entertainment, told The Times. "It will take time to evolve."
tags: Mobile | N.Y. Times | Mobisode | Networks |