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Mobile Content Delivery Firm NeoMedia Buys Mobot for $10 Million

Authored by Mark Hefflinger on February 9, 2006 - 3:40am.
Fort Myers, Fla. - NeoMedia Technologies, a developer of wireless Internet content delivery technology, has agreed to pay $10 million in cash to acquire Mobot, a Massachusetts-based developer of mobile visual recognition technology. Launched in 2004, Mobot offers technology that allows companies to advertise to users of mobile phones equipped with cameras. The company will continue to be headquartered in the Boston area, and its founder Russell Gocht will remain CEO, reporting to Martin Copus, NeoMedia's COO.
tags: Mobile | NeoMedia | Buy | Delivery | Content | Mobot |

NeoMedia to Acquire Mobile Visual Search Firm Mobot

Authored by Mark Hefflinger on August 2, 2005 - 6:38am.
Fort Myers, Fla. -- NeoMedia Technologies, a wireless services company, has agreed to acquire Mobot, a Massachusetts-based developer of mobile visual and recognition technology. Terms of the deal include a total of up to $11 million, including cash, stock, and a $1 million bridge loan to Mobot. Mobot was founded in 2003 by Russell Gocht, its current CEO, to capitalize on market opportunities made possible through the rapid adoption of camera phones. The company has partnered with media companies, including Warner Music Group, JANE magazine, ELLEgirl, and VIBE magazine, and with advertisers, including L'Oreal, Samsung and Saturn, to launch interactive campaigns across multiple wireless carriers.
tags: NeoMedia | Mobot | Mobile Visual Search Firm |