Model LiveVogue, IMG Partner on Web-based Fashion Reality SeriesAuthored by Mark Hefflinger on July 17, 2008 - 11:10am.
New York - Conde Nast-owned fashion magazine Vogue has partnered with IMG to produce a Web-based reality series about the fashion industry, The Wall Street Journal reported. Set to premiere next month, the ad-supported "Model Live" will follow the lives of three working models. In addition to airing on Vogue.tv, the series will also be syndicated on Hulu and Veoh. The Journal reported that the series cost $3 million to produce ($31,000 a minute), and cited insiders who said that clothing retailer Express paid over $1 million to be the top sponsor of the program. |
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