Los Angeles
- DreamWorks Animation (NYSE: DWA) plans to give out some 150 million pairs of 3D glasses
for a 3D Super Bowl telecast ad promoting its upcoming animated feature,
"Monsters vs. Aliens," the Associated Press reported. The free glasses
will be distributed at Pepsi/SoBe Life Water displays in 28,000 retail locations,
in a marketing stunt that "involves tens of millions of dollars,"
DreamWorks Animation CEO Jeffrey Katzenberg told AP.
Recent comments
2 days 22 hours ago
2 days 23 hours ago
3 days 49 min ago
3 days 9 hours ago
3 days 10 hours ago
4 days 8 hours ago
4 days 15 hours ago
4 days 22 hours ago
4 days 23 hours ago
1 week 1 day ago