Monsters vs. Aliens

DreamWorks Plans 3D Super Bowl Ad for "Monsters vs. Aliens"

Authored by Mark Hefflinger on January 5, 2009 - 12:45pm.

Los Angeles - DreamWorks Animation (NYSE: DWA) plans to give out some 150 million pairs of 3D glasses for a 3D Super Bowl telecast ad promoting its upcoming animated feature, "Monsters vs. Aliens," the Associated Press reported. The free glasses will be distributed at Pepsi/SoBe Life Water displays in 28,000 retail locations, in a marketing stunt that "involves tens of millions of dollars," DreamWorks Animation CEO Jeffrey Katzenberg told AP.