Mountain Dew

Paramount Debuts "Circle of Eight" Series on MySpace

Authored by Mark Hefflinger on October 27, 2009 - 12:14pm.

Los Angeles - Viacom's (NYSE: VIA) Paramount Digital Entertainment on Tuesday announced the exclusive premiere on MySpace (NYSE: NWS) of its original supernatural thriller webisode series, "Circle of Eight." Produce in association with Mountain Dew's Green Label Studios, the 10-part series combines elements of gaming and social media to propel the story. Following the end of its exclusive run on MySpace in December, the series will be made available for rent from Blockbuster (NYSE: BBI).

Paramount, Mountain Dew Team on Interactive Web Thriller

Authored by Mark Hefflinger on August 5, 2009 - 11:04am.

Los Angeles - Viacom's (NYSE: VIA) Paramount Digital Entertainment announced on Wednesday that it has signed Mountain Dew (NYSE: PBG) to sponsor "Circle of 8," an original interactive thriller produced by Milchan/Van Eyssen. The series is billed as a "studio-quality episodic thriller that invites audiences to participate in the fate of its characters," with "numerous plots and engaging interactive elements will provide unprecedented opportunities for unique consumer experiences." It will debut exclusively on MySpace in October, before being redistributed as a full-length feature film showcasing choices made by audiences online.

Mountain Dew Debuts Digital Label with Free Cool Kids Track

Authored by Mark Hefflinger on August 22, 2008 - 10:39am.

San Francisco - Pepsi's Mountain Dew soft drink brand has launched a new singles-only digital record label, Green Label Sounds, which this week offered its first exclusive song from the Cool Kids, Wired.com reported. The label next plans to offer a track from Matt & Kim, as well as two additional artists in the fall, according to the website.

Microsoft, Mountain Dew Partner for Xbox 360 Giveaway

Authored by Mark Hefflinger on May 17, 2005 - 8:07am.

Los Angeles -- Microsoft announced on Tuesday that it has partnered with Pepsi's Mountain Dew brand on a promotion that will give away an Xbox 360 video game console "every ten minutes" this summer, before the console's official retail release in the fall. Consumers will collect codes on Mountain Dew bottle caps and enter them online for whichever drawing they choose -- either spreading out stockpiled codes or placing them all in one drawing. Microsoft will also give away ten Xbox 360 consoles via Mountain Dew bottles to attendees of the Electronic Entertainment Expo in Los Angeles this week.

tags: Deals | Xbox | Microsoft | Mountain Dew |