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Kodak, Movie Tunes to Screen Weekly Music Concerts in Digital Theaters

Authored by Mark Hefflinger on March 23, 2004 - 4:31am.
Las Vegas -- Eastman Kodak, which distributes its own digital cinema projection system, announced on Tuesday that it has partnered with Studio City, Calif.-based Movie Tunes to offer alternative content like music concerts on theater screens equipped with Kodak's digital system. Movie Tunes will provide a new hour-long "Music Scene" program -- targeted at teens and featuring developing bands -- to Kodak each week, which Kodak will then distribute to its digital theaters during prime time every night during the summer. Kodak will install four new systems in Carmike Cinemas locations in connection with the program, which the company plans to extend more widely in the fall if the current test is successful.
tags: Kodak | Musics | Digital Theaters | Movie Tunes |