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Nielsen, MovieTickets.com to Conduct Moviegoer Market Research

Authored by Mark Hefflinger on January 17, 2006 - 2:56am.
Los Angeles - Ratings provider Nielsen Entertainment and MovieTickets.com, a provider of advance online movie ticket sales, announced on Tuesday that they have partnered to provide clients with market research from moviegoers at the point of sale. MovieTickets.com said over 750,000 of its customers have signed up to participate in its Movie Advisory Board (MAB), which will monitor surfing and survey to provide information on why they chose a particular movie and how they liked it. The companies said such data can then be put in the context of Nielsen's own audience research. "For the first time, Nielsen will be talking to moviegoers at the point of sale, able to monitor their assessments as to why they chose the movie and how they liked it," said Nielsen's Adrienne Becker, who will co-manage MAB operations. "The partnership will permit new insights into triggers of the moviegoing decision, the resulting movie experience, and patterns of movie consumption, amplifying the vital statistics of an industry undergoing change."
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