Mystro TVNY Times: AOL Developing "Mystro TV" Service to Compete With TiVoAuthored by Mark Hefflinger on March 10, 2003 - 6:19am.
New York -- The New York Times on Monday reported on a secretive new service being developed by AOL Time Warner that would compete with TiVo in the market for personal video recorder services, which let viewers pause and record live television. Unlike TiVo, which uses a hard drive to record programs onto a set-top box in a viewer's home, the AOL service -- called Mystro TV -- would send individual, interactive streams from cable companies to each TV household, so that no content could be stored or copied. The device also would not support the ad-skipping features of TiVo and ReplayTV that have wrangled studio and network executives. Two senior AOL executives told The Times that the company hopes to begin rolling out Mystro TV within two years, initiating the service on its own Time Warner Cable operations and then selling the service to rival cable operators.
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