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EA Merges Bioware, Mythic Studios; Inks Dr. Pepper Promo Deal

Authored by Mark Hefflinger on June 25, 2009 - 12:37pm.
Redwood City, Calif. - Electronic Arts (NASD: ERTS) is consolidating its Bioware and Mythic game development studios into a single unit that develops massively multiplayer titles, but both studios will keep their existing names. Mythic co-founder Mark Jacobs will leave the company; the new group will be headed by Bioware co-founder Ray Muzyka, while Mythic's other co-founder, Rob Denton, will be general manager at Mythic. EA on Thursday also announced a new multimillion-dollar marketing deal with soft drink maker Dr. Pepper. Under the agreement, special codes found on more than 500 million Dr. Pepper products will unlock exclusive content and levels on select EA titles, including The Sims 3.

tags: Games | Marketing | Moves | Electronic Arts | BioWare | Mythic |

Game Developer Mythic Settles Trademark Dispute with Microsoft

Authored by Mark Hefflinger on May 26, 2004 - 7:19am.
Fairfax, Va. -- Video game publisher Mythic Entertainment announced on Wednesday that it has reached a settlement with Microsoft over a trademark suit it filed against the company last year. Virginia-based Mythic sued Microsoft after learning of a forthcoming game that the company intended to call "Mythica." Under the terms of the settlement, Microsoft has agreed not to use the term "Mythica" or derivations in connection with computer games, and will drop pending applications for a trademark on the name. Mythic will pay an undisclosed sum for Microsoft's international trademarks on the name and other items. "We have worked hard for nine years to earn our reputation for producing high quality online games," said Mythic CEO Mark Jacobs. "When we filed this suit we said that we were not looking for 'jackpot justice' and once Microsoft recognized this we were able to work out this settlement."
tags: Games | Microsoft | Mythic | Trademark Dispute |

Game Developer Mythic Sues Microsoft Over "Mythica" Online Game

Authored by Mark Hefflinger on January 5, 2004 - 4:22am.
Washington -- Mythic Entertainment, a publisher of online video games, has sued Microsoft for trademark infringement and unfair competition over a soon to be released game from the software giant, called "Mythica." D.C.-based Mythic sued Microsoft in the U.S. District Court for the Eastern District of Virginia, seeking a permanent injunction against the release of the game, as well as damages including its legal fees. "We have worked hard for eight years to earn our reputation for producing high quality online games, including games that compete successfully with those offered by the biggest corporations in the world, such as Microsoft," said Mythic CEO Mark Jacobs. "We cannot allow Microsoft to usurp our rights, confuse the public, and use the Mythic brand to gain an unfair competitive advantage." Additionally, Jacobs told CNET News.com that a prerelease version of Microsoft's "Mythica" contained other similarities to Mythic's "Dark Age of Camelot" online game, including comparable names for specific levels. Microsoft said it would not comment on pending litigation. 
tags: Games | Internet | Microsoft | Mythic | Mythica |