NAA

Report: Newspaper Site Traffic Growing Faster Than Rest of 'Net

Authored by Mark Hefflinger on May 7, 2007 - 2:25pm.

New York - The audience for newspaper websites is growing at nearly twice the rate of the overall online audience, according to a report from the Newspaper Association of America (NAA) that cites Nielsen/NetRatings data.

NAA Coverage: Google Print Ads Pitches Newspapers

Authored by Peter Krasilovsky on February 5, 2007 - 7:27am.

Even as Yahoo pushes hard to fully partner with newspapers online, Google has taken a different tack, offering to sell advertising for newspapers...in print. The Google Print Ads program began in June 2005 with magazines to decidedly mixed results. It moved to include 100 newspapers in late 2006.

NAA Coverage: Fox Interactive Thinks Local

Authored by Peter Krasilovsky on January 30, 2007 - 12:34pm.

Fox Interactive Media (FIM), the home of MySpace, Fox Sports, Fox News and other sites, definitely has local on its agenda and is rolling out several new features to bring users more in touch with their communities, said Dan Strauss, VP and General Manager, who was speaking on a panel at the NAA Marketing Conference in Las Vegas.

Report: Online Outpaces Print Ad Growth for Newspapers

Authored by Mark Hefflinger on June 8, 2006 - 5:12pm.

Vienna, Va. - Advertising on newspaper websites increased 34.9% in the first quarter of 2006 to $613 million, compared with print ad growth of 0.3% to $10.5 billion, according to a report from the Newspaper Association of America (NAA).