NASCAR

Nintendo Wii to Sponsor NASCAR Driver Greg Biffle

Authored by Mark Hefflinger on July 16, 2007 - 1:18pm.

Concord, N.C. - Nintendo announced on Monday that it has formed a partnership with N.C.-based Roush Fenway Racing and NASCAR Nextel Cup driver Greg Biffle. Under the deal, Biffle will debut a Nintendo Wii-themed car at two upcoming NASCAR races. Nintendo's partnership with Roush Fenway Racing is the company's first marketing partnership with NASCAR.

Exclusive DMW Interview with Major League Gaming CEO Mike Sepso

Authored by Scott Goldberg on February 21, 2007 - 7:28pm.

Professional video gaming is exploding, and Major League Gaming (MLG) is positioned to take full advantage. The company just announced partnerships with Endeavor, a Hollywood talent agency, and Tony Krantz’s Flame Ventures to develop its television properties and expand the viewing experience beyond the tournaments. Professional video gamers will soon become household names in the $30 billion industry, and MLG expects to be the league that takes them there. The race to be the undisputed elite professional video gaming league is alive and healthy, and MLG believes it’s winning. I interviewed Mike Sepso, CEO of MLG, to discuss the company’s foundation, its position in the market, and its future.

NASCAR.com Offering Daytona 500 Highlights on iTunes

Authored by Scott Goldberg on February 16, 2007 - 2:20pm.

Atlanta, GA – Beginning with the 2007 Daytona 500, NASCAR fans will be able to download video highlights from iTunes for $1.99. NASCAR.com will produce the footage, which will include driver interviews and radio communication between the pit crews and the cars.

DirecTV to Offer Multi-Camera Feeds for Top NASCAR Drivers

Authored by Mark Hefflinger on December 6, 2006 - 2:33pm.

El Segundo, Calif. - Satellite TV provider DirecTV announced on Wednesday that it has signed a three-year deal with NASCAR to offer its subscribers five unique channels with multiple camera feeds that will follow different top NASCAR drivers during each race.

Why the NFL Struggles to Attract Female Fans

Authored by Scott Goldberg on December 5, 2006 - 3:10am.

At the Reuters Media Summit in New York last week, NFL commissioner Roger Goodell discussed the importance of attracting more female fans, though no specific strategies were offered. "It's a very big initiative," he said. "(Women) fans want to be treated as real fans because they love the game and they understand the game and they want to have the opportunity to experience the game just as anyone else does."

There is good reason for the NFL to emphasize the importance of a female audience to its bottom line. NASCAR has managed to attract a sizeable female following of its own – 42% of the fan base, according to an ESPN poll conducted over 12 months. And according to a Nielsen Media Research figure from 2003, the NFL could only claim 33% of its audience as female.

Electronic Arts Signs Elliott Sadler for Cover of "NASCAR 07"

Authored by Mark Hefflinger on June 30, 2006 - 2:25pm.

Redwood City, Calif. - Electronic Arts said on Friday that it has signed Nextel Cup Series driver Elliott Sadler as the cover athlete for its "NASCAR 07" title.

Global VR to Create Coin-op Version of Electronic Arts' NASCAR Game

Authored by Mark Hefflinger on March 15, 2006 - 10:31am.

San Jose, Calif. - Global VR, a manufacturer of coin-operated video games, said on Tuesday that it has signed an agreement with video game publisher Electronic Arts, to create an arcade version of the company's NASCAR console game.

NASCAR to Sell Race Highlights Videos on iTunes

Authored by Mark Hefflinger on February 17, 2006 - 7:11am.

Daytona Beach, Fla. - NASCAR announced on Friday that it has begun offering video highlights and behind-the-scenes coverage from NASCAR Nextel Cup Series races for purchase and download through Apple's iTunes Store. NASCAR will launch the offering with a $1.99 race review and other coverage of the Daytona 500 this weekend.

Sprint Nextel to Offer FanView Handheld Scanner at NASCAR Events

Authored by Mark Hefflinger on February 9, 2006 - 3:25am.

Daytona Beach, Fla. - Sprint Nextel on Thursday introduced the NASCAR Nextel FanView, a handheld device that will offer racing spectators a wireless telecast of the race, up to seven in-car camera channels, in-car audio feeds and other data features. Powered by technology from Kangaroo.TV, the device will be available to rent for $50 per day or $70 per weekend during all NASCAR Nextel Cup Series events.

NASCAR's Dale Earnhardt, Jr. to Host Show on XM Satellite Radio

Authored by Mark Hefflinger on January 19, 2006 - 3:10am.

Washington - XM Satellite Radio, a provider of satellite radio services with more than 6 million subscribers, said on Thursday that NASCAR star Dale Earnhardt Jr. will launch a new weekly show on the service during the week of Feb.13. Earnhardt will discuss the latest happenings on the NASCAR circuit, as well as music, video games and other personal interests. He also will play a key role in various XM promotions as part of a multi-year agreement. XM is the official satellite radio network of NASCAR.

tags: Radio | NASCAR | XM | Dale Earnhardt |

XM Satellite Radio Signs NASCAR's Jimmie Johnson to Host Show

Authored by Mark Hefflinger on October 26, 2005 - 5:05am.

Washington - XM Satellite Radio announced on Wednesday that it has signed NASCAR driver Jimmie Johnson to host a weekly show on the latest happenings on the NASCAR circuit, music, and other personal interests. The show will debut in February 2006 on XM's NASCAR Radio channel.

tags: NASCAR | XM Satellite Radio | Jimmie Johnson |

Sirius Signs $107.5 Million Deal to Broadcast NASCAR Races

Authored by Mark Hefflinger on February 23, 2005 - 4:31am.

New York -- Sirius Satellite Radio announced that it has signed an agreement giving it the rights to broadcast all NASCAR racing events on its service, beginning in 2007. NASCAR events had previously been broadcast on Sirius rival XM Satellite Radio. New York-based Sirius will pay NASCAR $107.5 million over the term of the five-year agreement. Sirius also holds satellite radio broadcast rights with the NFL, NHL, NBA and Barclays English Premier League Soccer.

tags: Deals | Sirius | NASCAR | Broadcast |