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Firms to Test Interactive TV Ad Effectiveness in Los Angeles

Authored by Mark Hefflinger on March 19, 2007 - 11:05am.

Los Angeles - One national and three local advertisers will share data on the effectiveness of their interactive TV ad campaigns on cable TV provider Charter's system in Los Angeles with the advertising industry, TVWeek.com reported.

tags: Marketing | Advertising | TV | Metrics | Navic | Charter | Interactive TV | Carat |

GameLogic, Navic Team on Interactive TV Gambling

Authored by dmw on April 10, 2006 - 5:57am.
Waltham, Mass. - GameLogic, a developer of gaming platforms for lotteries and casinos, and Navic Networks, a developer of interactive television technology, announced on Monday that they will jointly develop and distribute a "regulatory-compliant interactive television casino and lottery-themed consumer portal." The service will feature on-demand video programming, interactive polls and voting, event listings, specials, classified promotions and coupons, reservation bookings and home-shopping merchandise sales, as well as regulatory-compliant interactive games.
tags: Games | Deals | Video Deals | Gambling | iTV | GameLogic | Navic |