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Microsoft Acquires Interactive TV Ad Firm Navic Networks

Authored by Mark Hefflinger on June 18, 2008 - 8:01am.

Waltham, Mass. - Navic Networks, a provider of audience measurement data and software for optimizing the delivery and placement of interactive TV ads, has been acquired by Microsoft (NASD: MSFT). While terms of the acquisition were not disclosed, TechCrunch pegged the purchase price at between $200 million and $300 million.

tags: Deals | Advertising | TV | Microsoft | Acquisitions | Interactive TV | Navic Networks |

Cox to Deploy Navic Networks' Interactive TV Technology

Authored by Mark Hefflinger on November 29, 2005 - 9:36am.
Boston - Navic Networks, a developer of interactive TV technology for the cable TV industry, announced on Tuesday that it has signed a multi-year agreement with Cox, the nation's third-largest cable TV provider. Under the deal, Cox will deploy Boston-based Navic Networks' Addressable Advertising service in multiple markets. Navic's technology allows operators and their advertisers to target groups of subscribers using interactive enhancements on 30-second, 60-second and long-form ads. Subscribers use the remote control to vote on community issues, request more information, take advantage of special offers, and access long-form content.
tags: Cox | Navic Networks | TV Technology |