NBA.com

Report: NBA.com Most Popular U.S. Sports League Website

Authored by Mark Hefflinger on October 5, 2009 - 10:02am.

Reston, Va. - Of the four major U.S. professional sports Web properties, NBA.com, the site of the National Basketball Association (NBA), attracted the most global interest during a year-long period ending in July, according to new figures from comScore.

Report: 54% of NBA.com Traffic in April Came From Overseas

Authored by Mark Hefflinger on May 30, 2007 - 4:46pm.

Reston, Va. - Demonstrating that pro basketball's worldwide audience is on the rise, audience measurement firm comScore said on Wednesday that 54% of traffic to NBA.com in April came from overseas. While North America represented 46% of the site's visitors, the Asia Pacific region accounted for 36.6%, followed by Europe (11.7%), Latin America (3.5%) and the Middle East-Africa (2.1%). China accounted for the most international visitors overall (2.8 million).