On September 14th at 10pm EST in the US (tonight), a new experiment in television will take place that is both a sign of the times, and a quiet revolution in the way that broadcast TV (and perhaps media itself) will work. The Jay Leno Show will debut at its new time slot of 10pm - a full hour and a half earlier than he used to be on when doing The Tonight Show - and aim to reach people "exhausted by kids, work and so on" as he has said more than once in interviews. The significance of this moment is not so much about the change in time - but in what types of programs he will be up against.

New York - NBC (NYSE: GE) will debut the season premiere episode of its "30 Rock" on the network's website, as well as on Hulu, for a week before its first on-air broadcast, Mediapost reported. The episode will begin streaming online on Oct. 23.

Cupertino, Calif. - Apple (NASD: AAPL) is refuting claims made by NBC (NYSE: GE) that it made any special considerations on pricing or bundling of content at its iTunes Store that prompted the broadcaster to return its programming to the store, CNET News.com reports.

San Francisco - NBC (NYSE: GE), which pulled its TV shows from Apple's (NASD: AAPL) iTunes Store for a year over differences on pricing and bundling, was able to get Apple to allow some older shows to be sold for 99 cents, and won the rights to set its own pricing on some bundles on TV episode compilations when its shows returned to the store yesterday, CNET News.com reported. NBC president of digital distribution JB Perrette told News.com the company could now, for example, offer a best-of compilation of series episodes for less than the iTunes-standard $1.99 each per episode.

If you havent read, ESPN has come out and said that they will be aggressively bidding for the retransmission rights for the next available Olympics, which will be in 2016. Notice I didnt say TV rights. The battle for the Olympics rights will be in spreadsheet projections done by ESPN, NBC and probably DirecTV (my guess, not based on any info), that will have to take in to account what revenues can be generated on TV advertising (traditional and interactive), through cable/satellite subscription revenues, an ever increasing market size for mobile video and advertising, and of course audio/video and text advertising of all types.

Beijing - NBC and Yahoo are both claiming to be the top Web destinations for the Olympics, with NBC citing a mix of internal, Nielsen and Hitwise data, and Yahoo looking to comScore to claim the top spot, PaidContent reported.

Tempe, Ariz. - Limelight Networks (NASD: LLNW), a provider of content delivery network services, announced on Tuesday that it will provide live and on-demand video streaming services to NBCOlympics.com on MSN for its 2008 Beijing Olympics coverage. The deal includes around 2,200 hours of live streaming and 3,000 hours of highlights.

Los Angeles - The National Football League (NFL) has reached a deal with NBC to for the first time provide live Internet streaming of NBC's "Sunday Night Football" games, the Los Angeles Times reported.

King of Prussia, Pa. - Days after being served a copyright infringement lawsuit by broadcasters NBC (NYSE: GE) and Fox News (NYSE: NWS), Web video clipping service Redlasso announced on Friday that it will suspend access to its clipping service. "We believe we have always acted within the law and have been respectful of the networks rights. Unfortunately, they have forced our hand and are denying the blogging community access to the Redlasso platform that beneficially tracks the usage of newsworthy clips across the Web," said Ken Hayward, CEO of Redlasso.

New York - NBC plans to begin webcasting a series of nightly webisodes in the fall featuring Jimmy Fallon, the "Saturday Night Live" alum who is set to take Conan O'Brien's late night TV slot host next year when O'Brien replaces the retiring Jay Leno, The New York Times reported. SNL producer Lorne Michaels will produce the webisodes, which will be five or ten minutes long and debut nightly at 12:30 ET. "Conan needed time to find his show," Michaels told The Times. "I think this will help Jimmy to do that."

San Antonio, Texas - AT&T (NYSE: T) announced on Monday that a number of top-selling artists will record exclusive tracks for a "Team USA" soundtrack for the U.S. Olympic Team, with proceeds from music downloads and ringtone sales to benefit the team. NBC will also feature excerpts from the songs and music videos from the album in its Olympic Games coverage. Contributing artists on the project include 3 Doors Down, Army of Me, Colbie Caillat, Sheryl Crow and Nelly.