NBCU

Buzz Watch: Hulu.com Looks Great and the Strategy Behind It is Right On

Authored by Jay Baage on October 31, 2007 - 9:02am.

Hulu.com, the joint venture between media giants NBC Universal (NYSE: GE) and News Corp. (NYSE: NWS), is an effort to bring the game to their own playing field after online viewers have moved to sites such as YouTube (NSDQ: GOOG ). Will it succeed? Well, for starters, it certainly looks great and it has debuted to positive reviews in the press (here is a review from my fellow DMW writer Scott Goldberg). Take a look at the full-length version (!) of the classic movie “Breakfast Club” here.