NCAA March Madness on Demand

CBS to Stream Entire NCAA Basketball Tournament

Authored by Mark Hefflinger on February 11, 2008 - 1:19pm.

Ft. Lauderdale, Fla. - CBS' (NYSE: CBS) CBSSports.com said on Monday that, for the first time, this year it will offer all 63 games of the NCAA Division I Men's Basketball Championship -- including the championship game -- via its broadband NCAA March Madness on Demand service. Previously, the video player had provided online access only to the first several rounds of the tournament. Last year, the streaming service attracted 1.38 million total unique users during the tournament.