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In-Game Video Ad Firm NeoEdge Merges With Offspring

Authored by Mark Hefflinger on November 19, 2009 - 10:22am.
Mountain View, Calif. - NeoEdge, a provider of in-game video ad insertion services, announced on Thursday that it will merge with Offspring, a developer of casual online games.
tags: Games | Deals | Video | Advertising | Acquisitions | NeoEdge | Offspring |

NeoEdge Lands $4 Million for In-Game Ads

Authored by Mark Hefflinger on September 29, 2009 - 7:58am.
Mountain View, Calif. - NeoEdge, an in-game ad network for casual online games, announced on Tuesday that it has raised $4 million in its first round of financing.
tags: Games | Deals | VC | Casual Games | In-Game Ads | NeoEdge | Jefferson Partners | VanEdge Capital |

Yahoo to Offer Ad-Supported Casual Games; Teams With Turner

Authored by Mark Hefflinger on July 10, 2008 - 10:27am.

Sunnyvale, Calif. - Yahoo (NASD: YHOO) said on Thursday that it plans to offer more than 400 ad-support casual game titles by the end of this year. The games, available as free downloads, will include titles more than two dozen publishers, and be integrated with video ads from Double Fusion and NeoEdge.

tags: Games | Sports | Video | Advertising | TV | Yahoo | Turner Broadcasting | Double Fusion | NeoEdge |

Career Moves: May 21, 2007

Authored by dmw on May 21, 2007 - 8:47am.
Career Moves is made possible by @HIRE.

NeoEdge Networks, provider of advertising supported games and creator of the MostFun.com Game Network, announced today the appointment of Nolan Bushnell to NeoEdge’s board of directors. With more than 30 years of industry experience, Bushnell will leverage his entertainment and video game expertise to help establish NeoEdge as a definitive provider of advertising for online and downloadable games. 
http://www.mostfun.com

tags: Career | Moves | Heavy | NeoEdge |

Spotlight: NeoEdge Draws Female Gamers with Ad-Supported PC Games

Authored by Scott Goldberg on March 2, 2007 - 12:35pm.
female gamer The video game industry has spent a lot of time researching women gamers with the hope of luring new customers.  It’s no secret the common view of the industry is one dominated by 12-35 year old males.  The industry’s size – $30 billion – is impressive considering it has not adequately tapped 50% of its potential customer base.  This year is shaping up as one in which developers hope to bridge the gender gap.
tags: Games | Casual Games | PC Games | Women | Scott Goldberg | Hovr | Ad-supported Games | NeoEdge |