Alviso, Calif. - TiVo (NASD: TIVO) announced on Wednesday that it
has signed an audience research agreement with Carat, one of the largest media
buying firms in the world. Under the deal, Carat will have access to TiVo's
StopWatch ratings service and PowerWatch Consumer Panel, which will provide
demographic and viewing behavior data for 20,000 TiVo households. Separately,
TiVo announced a partnership with Nero, to integrate the company's DVR features
on Nero's PC-based TV recording software.
Recent comments
1 day 18 hours ago
1 day 18 hours ago
2 days 5 hours ago
2 days 6 hours ago
2 days 22 hours ago
3 days 2 hours ago
3 days 3 hours ago
4 days 38 min ago
4 days 3 hours ago
4 days 3 hours ago