Home

NetRatings

Nielsen Introduces National TV/Internet Fusion Database

Authored by Mark Hefflinger on November 1, 2006 - 3:13pm.
New York - Nielsen Media Research and NetRatings on Wednesday announced the launch of a new database that merges ratings data from TV and Internet audiences. The National TV/Internet Fusion database utilizes Nielsen's People Meter, which monitors TV viewing of 30,000 respondents, with NetRatings' NetView, which electronically tracks Internet use of 29,000 panelists.
tags: Internet | Video | Marketing | TV | Metrics | Nielsen | Audience Measurement | NetRatings | Analytics |

Nielsen/NetRatings, Univision Create Hispanic Internet Audience Panel

Authored by Mark Hefflinger on April 2, 2003 - 3:23am.
New York -- Internet audience measurement firm Nielsen/NetRatings announced on Wednesday that it has partnered with Spanish-language media company Univision Online to create an Internet audience measurement panel to better understand Hispanic consumer behavior online. The five-year agreement will result in the creation of new Hispanic Internet audience ratings, which will be folded into the current Nielsen//NetRatings panel. New York-based Nielsen/NetRatings said the Hispanic Internet panel will launch in the fourth quarter of 2003. http://biz.yahoo.com/prnews/030402/sfw056_1.html
tags: Internet | Nielsen | Hispanic | NetRatings |

Internet Measurement Firm NetRatings Sues Rival NPD Group

Authored by Mark Hefflinger on March 18, 2003 - 4:55am.
New York -- NetRatings, a provider of Internet audience measurement and analysis services, announced that it has filed a patent infringement suit against The NPD Group, a firm that provides similar statistical data on Internet audiences. New York-based NetRatings said that NPD is using methods for computer use tracking that infringe on its patented proprietary technology, and seeks an injunction against NPD and unspecified monetary damages for past use of the technology. "Our patents provide the foundation for current and future products and services that address the needs of an evolving industry, and it is critical that NetRatings protect these important assets," said NetRatings president and CEO William Pulver.
tags: Internet | NPD | Rival | NetRatings |

Nielsen/NetRatings: Pop-Up Ads Growing in Frequency

Authored by Mark Hefflinger on March 14, 2003 - 5:13am.
Milpitas, Calif. -- The number of pop-up advertisements has grown sharply of late, but still comprises a small percentage of total internet ad impressions, according to Milpitas, Calif.-based Nielsen/NetRatings, a provider of Internet audience measurement services. Pop-ups comprised just 3.5 percent of total online ad impressions last year, up from 1.9 percent in 2001. Led by a plethora of online casino advertisers, the entertainment industry used the most pop-ups as a percentage of total industry impressions in the fourth quarter. http://www.nielsen-netratings.com/
tags: Nielsen | Pop-Up | Grows | NetRatings |