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“Content Wraps” New Form of TV Commercial

Authored by Jay Baage on July 18, 2006 - 9:09am.

 

CW network  

In an effort to keep viewers from skipping ads - whether they flee the room or use their TiVo - the CW network is introducing a new forum for sponsors called "content wraps." These spots are supposed to be more entertaining and less repetitive than the usual 30-second spot.
tags: CBS | WB | Network TV | Commercials | CW | UPN | 30 Second Spot |

Britney, We're Sorry!

Authored by Jay Baage on July 5, 2006 - 9:50am.
Pop-phenomenon Britney Spears tops online searches on both Yahoo! and AOL after her candid interview with NBC's Matt Lauer. In the true spirit of the Internet, the online audience now wants to let Britney know how they feel about her.
tags: Internet | AOL | NBC | Interactive Entertainment | Network TV | User-Generated Content | Britney Spears |

France Wins the 2006 Soccer World Cup

Authored by Jay Baage on July 5, 2006 - 7:59am.

Did you watch the World Cup this weekend? No, not the one in Germany, but the Electronic Sports World Cup, ESWC, held this weekend in Paris, France. It is the world’s largest arena for cyber-athletes with the celebrity status of Ronaldo and Beckham in gaming.

tags: Internet | Tech | World Cup | PC Games | ESPN | Interactive Entertainment | Network TV | Counter-Strike |