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News Corp.Drop in MySpace Traffic to Cut $100M Off Google Ad DealAuthored by Mark Hefflinger on November 5, 2009 - 1:00pm.
New York
- News Corp.'s (NYSE: NWS) MySpace may lose out on at least $100 million of the $900
million it was contracted to receive from a search advertising agreement with
Google (NASD: GOOG), due to lackluster traffic to the website, the Financial Times reported.
Hulu Provides Schedule of Upcoming TV Episode ReleasesAuthored by Mark Hefflinger on November 3, 2009 - 10:31am.
Los Angeles
- Hulu, the online video joint venture between News Corp. (NYSE: NWS), NBC Universal (NYSE: GE) and
Disney (NYSE: DIS), has launched a new feature that will let users know when new episodes
of TV shows are scheduled to become available on the site. The new Coming Soon
feature will offer a weekly schedule of when shows from ABC, NBC ad Fox are
slated to go live on Hulu after their broadcast premieres.
Report: Comcast Closer to NBC Universal DealAuthored by Mark Hefflinger on November 2, 2009 - 7:50am.
 New York - Comcast (NASD: CMCSA) is closer to a deal with General Electric (NYSE: GE)
to take over control of its NBC Universal unit, after meetings last week
concluded with a tentative agreement on the main points, The New York Times
reported, citing people briefed on the talks. Under the proposed deal, Comcast
would contribute "several billions of dollars in cash and its own stable
of cable networks," and receive a 51% stake of NBC Universal.
tags: Deals | Video | TV | Movies | Comcast | Acquisitions | NBC Universal | News Corp. | Vivendi | GE |
Paramount Debuts "Circle of Eight" Series on MySpaceAuthored by Mark Hefflinger on October 27, 2009 - 12:14pm.
Los Angeles
- Viacom's (NYSE: VIA) Paramount Digital Entertainment on Tuesday announced the exclusive
premiere on MySpace (NYSE: NWS) of its original supernatural thriller webisode series,
"Circle of Eight." Produce in association with Mountain Dew's Green
Label Studios, the 10-part series combines elements of gaming and social media
to propel the story. Following the end of its exclusive run on MySpace in
December, the series will be made available for rent from Blockbuster (NYSE: BBI).
tags: Video | Marketing | Advertising | Social Networking | MySpace | Viacom | Paramount | News Corp. | Blockbuster | Mountain Dew | Circle of Eight |
Report: MySpace, Facebook in Talks on Content SharingAuthored by Mark Hefflinger on October 26, 2009 - 12:00pm.
 London - As News Corp.'s (NYSE: NWS)
MySpace looks to rebrand itself as more of a social entertainment destination,
the company is in negotiations with rival Facebook on sharing content between
the two sites, London's
Telegraph reports. "Facebook is focusing on building the best technology
which helps people share content, while at MySpace they are focusing on more a
content-led strategy. We would like to have their content, as we already do
with many other sites, shared across our network because it is good for our
users," Facebook COO Sheryl Sandberg told the Telegraph.
News Corp. Exec: Hulu to Start Charging for AccessAuthored by Mark Hefflinger on October 22, 2009 - 11:51am.
New York
- Hulu, the online video joint venture between News Corp. (NYSE: NWS), NBC Universal (NYSE: GE) and
Disney (NYSE: DIS), plans to begin charging users for some content, possibly as early as
next year, according to remarks from News Corp. president and COO Chase Carey,
the Associated Press reported.
MySpace Integrates Meez Virtual World for TeensAuthored by Mark Hefflinger on October 21, 2009 - 10:55am.
Los Angeles
- News Corp.'s (NYSE: NWS) MySpace has signed a deal with teen-focused virtual world Meez,
to integrate the Java-based 3D environment into its own website. A large number
of Meez' 13 million teenaged, predominantly female members are active MySpace
users, according to the company. The integration will allow Meez users to
import their 3D avatars, and play online games and congregate in a
MySpace-based version of the virtual world. It will also allow Meez users to
purchase virtual goods with the company's Coinz virtual currency.
Fox Creates New Digital Studio GroupAuthored by Mark Hefflinger on October 19, 2009 - 12:01pm.
Los Angeles
- News Corp.'s Fox Filmed Entertainment has announced the creation of a new
digital arm, Fox Digital Studios, which will focus on development, production
and distribution of original and derivative programming for release on digital
platforms. The unit will be headed by David Worthen Brooks, formerly the
executive creative director at Fox Atomic.
TechCrunch: News Corp. Selling Photobucket for $60 MillionAuthored by Mark Hefflinger on October 19, 2009 - 8:58am.
Palo Alto,
Calif. - News Corp.'s (NYSE: NWS) digital
media unit is close to unloading its Photobucket photo-sharing site to Ontela,
a Seattle-based mobile photo-sharing service, in a deal that values Photobucket
at $60 million, TechCrunch reported, citing unnamed sources.
tags: Deals | MySpace | Acquisitions | Photobucket | News Corp. | Images | Ontela | Steamboat Ventures |
WSJ to Supplant USA Today as Nation's Top-Selling NewspaperAuthored by Mark Hefflinger on October 14, 2009 - 9:30am.
Arlington,
Va. - USA Today no longer is the
nation's top-selling newspaper, according to newly released reports.
tags: Advertising | Newspapers | Gannett | News Corp. | USA Today | Publishing | Wall Street Journal |
MySpace Music Launches in Australia, New ZealandAuthored by Mark Hefflinger on October 1, 2009 - 10:51am.
Los Angeles - News Corp.'s (NYSE: NWS)
MySpace on Thursday announced the launch of its MySpace Music service in Australia and New
Zealand, the first territories outside of the U.S. to offer
the service. The joint venture between MySpace and the four major record labels
will offer links to purchase tracks from Apple's iTunes Store. The ad-supported
platform launches with Australian sponsors Toyota and KFC.
Fox Interactive Media Renamed News Corp. Digital MediaAuthored by Mark Hefflinger on September 30, 2009 - 11:01am.
Los Angeles
- News Corp.'s (NYSE: NWS) Fox Interactive Media, the unit that includes properties such as
MySpace, IGN and Photobucket, has been renamed News Corp. Digital Media. The group
also announced a number of management changes, with Dan Fawcett named general counsel
and EVP of business affairs; Jack Kennedy named EVP of operations; Jorge
Espinel named EVP of strategy and corporate development; and Hemanshu Nigam
named SVP of safety, security and privacy. The group also said that Roy Bahat
was promoted to president of IGN Entertainment.
MySpace Status Updates Generating Traffic on TwitterAuthored by Mark Hefflinger on September 28, 2009 - 9:21am.
Palo Alto,
Calif. - A week after News
Corp.'s (NYSE: NWS) MySpace launched a feature that lets members sync their MySpace status
updates with their Twitter accounts, MySpace lnk.ms shortened links have become
the second-largest source of that brand of traffic, TechCrunch reported, citing
Techmeme data. MySpace links now account for 17% of all passed links on
Twitter. Bit.ly claims 68%, while TinyURL accounts for 10.13% of passed links.
YellowBrix Acquires News Syndicator Screaming MediaAuthored by Mark Hefflinger on September 24, 2009 - 7:43am.
Alexandria,
Va. - YellowBrix, a provider of
targeted industry news and business information services, said on Thursday that
it has acquired New York-based Screaming Media, which provides syndicated news
to Internet and wireless services, from owner Dow Jones & Company (NYSE: NWS).
tags: Deals | Acquisitions | News | News Corp. | Publishing | Dow Jones | YellowBrix | Screaming Media |
IGN Acquires Parental Game Resource What They PlayAuthored by Mark Hefflinger on September 24, 2009 - 5:36am.
Los Angeles
- News Corp.'s (NYSE: NWS) IGN Entertainment gaming unit announced on Thursday that it has
acquired What They Play, a two-year-old site designed for parents and families
looking for information about interactive entertainment.
Report: MySpace Working with Hulu to Expand Video OfferingAuthored by Mark Hefflinger on September 22, 2009 - 11:01am.
San Francisco
- News Corp.'s (NYSE: NWS) MySpace plans to launch a new video service with the help of
Hulu, the video site joint venture between News Corp., NBC Universal and
Disney, CNET News.com reported.
MySpace Syncs Status Updates with TwitterAuthored by Mark Hefflinger on September 21, 2009 - 7:31am.
Los Angeles
- News Corp.'s MySpace announced on Monday that it has added a new feature that
lets all MySpace users sync their status updates with their Twitter feeds, so
that their tweets will also appear within their MySpace status and moods.
Broadcasters, Advertisers Team to Study Audience RatingsAuthored by Mark Hefflinger on September 10, 2009 - 9:06am.
 New York
- A consortium of 14 broadcasters, ad agencies and advertisers announced on
Thursday that they are joining forces to explore new ways to measure audiences
across traditional and new media. Founding members of the Council for
Innovative Media Measurement (CIMM) include Time Warner (NYSE: TWX); News Corp. (NYSE: NWS); Viacom (NYSE: VIA);
NBC Universal (NYSE: GE); Disney-ABC (NYSE: DIS); CBS (NYSE: CBS) Paramount; Discovery (NASD: DISCA); Starcom MediaVest;
Mediabrands; WPP (NASD: WPPGY); Omnicom (NYSE: OMC); Unilever (NYSE: UL); AT&T (NYSE: T); and Procter & Gamble (NYSE: PG).
tags: Video | Advertising | TV | Reports | Metrics | Disney | Viacom | Discovery | CBS | NBC Universal | News Corp. | Time Warner | Research | Council for Innovative Media Measurement |
Fox to Integrate Twitter Into Repeats of "Fringe," "Glee"Authored by Mark Hefflinger on August 31, 2009 - 10:41am.
Los Angeles
- News Corp.-owned (NYSE: NWS) Fox television plans to air reruns of its "Fringe"
and "Glee" programs that integrate Twitter, in the form of tweets
from cast and producers, who will also answer fans' questions, according to The
Hollywood Reporter. The "tweet-peats" will see some of the tweets
from TV viewers integrated live into the East and West Coast broadcasts.
Report: U.S. Breaks Web Video Viewing Records in JulyAuthored by Mark Hefflinger on August 28, 2009 - 10:12am.
Reston, Va. - Over 158 million U.S. Internet users
watched online videos during July -- the largest audience ever recorded -- and
streamed a record 21.4 billion videos during the month, according to a report
from Internet audience measurement firm comScore.
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