Nielsen

Report: Video Viewing on Social Media Sites Doubles in Year

Authored by Mark Hefflinger on November 20, 2009 - 9:56am.
New York - Internet users now spend nearly double the amount of time watching videos on social networking sites than they did just one year ago, according to newly released figures from Nielsen.

Report: Hollywood Reporter, Billboard to be Sold to Finkelstein

Authored by Mark Hefflinger on November 11, 2009 - 10:12am.
Los Angeles - Nielsen is close to a deal to sell its Hollywood Reporter, Billboard, Adweek and other magazines in its business media division to News Communications, James Finkelstein's company that publishes The Hill and the "Who's Who" stable of publications, TheWrap.com reported.

Report: Time Spent on Social Networks, Blogs Triples in Past Year

Authored by Mark Hefflinger on September 24, 2009 - 9:25am.
New York - Internet users in August spent 17% of their surfing time on social network and blogging sites, nearly triple the percentage of time spent on such sites a year ago, according to new figures released by Nielsen.

Facebook, Nielsen Partner to Measure Marketing Effectiveness

Authored by Mark Hefflinger on September 22, 2009 - 11:58am.
Palo Alto, Calif. - Facebook announced on Tuesday that it has forged a multi-year partnership with ratings firm Nielsen, that will see the companies work to help marketers better use Facebook and gain insights from their campaigns. The first product of the collaboration, Nielsen BrandLift, allows advertisers to serve opt-in polls on Facebook's homepage -- to measure consumer attitudes and purchase intent from display advertising that has appeared on the site.

Report: U.S. Video Viewing Up Across All Platforms

Authored by Mark Hefflinger on September 2, 2009 - 10:05am.
Los Angeles - The number of Americans watching video on TV, the Web and mobile platforms increased during the second quarter of 2009, as did the amount of multi-tasking done while viewing video content, according to ratings firm Nielsen's latest Three Screen Report. The average American watched 141 hours of TV per month during the second quarter, an increase of 1.5% over the same period last year, and viewed just over three hours of online video -- up from just over two hours of online viewing a year ago.
tags: Mobile | Video | TV | Reports | Nielsen | Research |

Survey: Teens Not Taking to Twitter

Authored by Mark Hefflinger on August 5, 2009 - 10:00am.
New York - While Twitter is now used by 10.7% of all active U.S. Internet users, teenagers are not a substantial portion, as only 16% of Twitter.com visitors were under the age of 25, according to a survey conducted by Nielsen NetRatings.

Nielsen, Watermarking Firm Digimarc Form Two Joint Ventures

Authored by Mark Hefflinger on June 15, 2009 - 8:10am.
New York - Digimarc (NASD: DMRC), a provider of digital watermarking and other technologies, announced on Monday that it has partnered with ratings provider Nielsen on two new joint ventures, which the companies say will "leverage the intellectual property assets of Digimarc and the wealth of consumer and business data amassed by Nielsen."
tags: Deals | Mobile | TV | Nielsen | Research | Digimarc |

Report: Just As Many U.S. iPhone Owners Over 55 as Under 24

Authored by Mark Hefflinger on June 12, 2009 - 9:07am.
New York - Of the estimated 6.4 million iPhone (NASD: AAPL) owners in the U.S. as of April, roughly the same number are over 55 as are ages 13-24, according to Nielsen.

Report: Half of Music Purchases Will Be Digital by End of 2010

Authored by Mark Hefflinger on June 10, 2009 - 10:59am.
Los Angeles - Half of music purchases will be digital by the end of 2010, and the value of digital purchases are expected to exceed the value of physical music purchases sometime in 2011, according to a presentation from Nielsen at the National Association of Recording Merchandisers (NARM) conference, Billboard reported.

Report: 2.5% of U.S. Unready for Digital TV Switch on Friday

Authored by Mark Hefflinger on June 10, 2009 - 8:24am.
New York - With the transition from analog to digital TV broadcasting just days away, some 2.8 million American households, or 2.5% of the U.S. TV market, remain completely unprepared, according to the latest figures from Nielsen. The elderly are the most prepared, while younger, African-American and Hispanic homes are disproportionately unready.

Hollywood Reporter to Share Content With China's Zong Yi

Authored by Mark Hefflinger on April 27, 2009 - 11:36am.
Los Angeles - Nielsen Business Media said on Monday that it has signed a deal with China's State Administration of Radio, Television and Film (SARFT) to distribute its content with the state-run entertainment trade publication Zong Yi. The bi-weekly Zong Yi has a circulation of 50,000.

ABC's "Lost" Streamed 35.8M Episodes in March

Authored by Mark Hefflinger on April 14, 2009 - 12:29pm.
Los Angeles - Disney/ABC's (NYSE: DIS) "Lost" served 35.8 million video streams of full-length episodes during March, and counted 1.4 million unique viewers, Variety reported, citing Nielsen VideoCensus data. ABC's "Grey's Anatomy" and "Dancing With the Stars" also took second and third place among streaming shows in March, with 19.7 million and 19.6 million streams, respectively. Overall, ABC.com came in sixth among all video sites, with 176.9 million streams last month, behind YouTube (5.47 billion), Hulu (248 million), Yahoo (231.7 million), Fox Interactive Media (207.5 million) and Nickelodeon (196.2 million).

tags: Video | TV | Metrics | ABC | Nielsen | Lost |

Report: Social Networks Now More Popular Than Email

Authored by Mark Hefflinger on March 9, 2009 - 11:00am.
New York - Member communities, which include social networks and blogs, now are visited by more than two-thirds of the global online population, making it the fourth most popular online category, ahead of even personal email, according to a new report from Nielsen. The category is growing twice as fast as any of the other four largest sectors, which also include search, portals and PC software.

Report: U.S. Video Viewing Continues Rise on TV, Web & Mobile

Authored by Mark Hefflinger on February 23, 2009 - 10:05am.
New York - Americans now watch more than 151 hours of TV a month -- an all-time high -- while those who watch video online consume another 3 hours of video per month, and those who use mobile video watch nearly 4 additional hours per month on mobile phones and other devices, according to a report from Nielsen.

Report: 5.7% of U.S. Homes Not Ready for Digital TV Transition

Authored by Mark Hefflinger on January 22, 2009 - 10:13am.

New York - More than 6.5 million U.S. households, or 5.7% of all homes, are not ready for the upcoming Feb. 17 transition when analog TV signals will be shut off and replaced with digital-only broadcasts, according to a report from the Nielsen Company.

Report: Overall U.S. Music Sales Up in '08; Albums Down 8.5%

Authored by Mark Hefflinger on January 5, 2009 - 9:47am.

White Plains, N.Y. - While overall U.S. music unit sales, which includes songs, albums, vinyl, music videos and ringtones, climbed 10.5% to 1.5 billion in 2008, total album sales -- including 10-song digital track groupings -- fell 8.5% to 428.4 million, according to a report from Nielsen SoundScan. Sales of physical albums like CDs fell 20%, to 362.6 million, and are off by 45% since 2000. Meanwhile, digital album sales were up 32% in 2008, to 65.8 million units, and digital track sales grew 27% to reach a record 1.07 billion.

Report: DC Has Highest Rate of HDTV Penetration in U.S.

Authored by Mark Hefflinger on December 15, 2008 - 9:45am.

Washington - A recent survey by Nielsen, the large media rating service, has found that Washington has the largest percentage of HDTV users of all large markets in the country, with a 31.1% penetration rate.

tags: TV | HDTV | Reports | Nielsen | Research |

Editorial Department Layoffs Hit The Hollywood Reporter

Authored by Mark Hefflinger on December 5, 2008 - 10:08am.

Los Angeles - Entertainment trade publication The Hollywood Reporter, owned by the Nielsen Company, has laid off more than a dozen employees, the majority of whom were part of the company's editorial staff, Variety reported.

Nielsen, Ad Giant WPP Agree to Swap Certain Assets

Authored by Mark Hefflinger on November 12, 2008 - 8:32am.

New York - The Nielsen Company and advertising giant WPP announced that they have agreed to swap certain assets, in a deal that will among other things give Nielsen full ownership of AGBNielsen Media Research, the television audience measurement business.

tags: Deals | TV | Metrics | Acquisitions | Nielsen | WPP |

Survey: MySpace Top Youth Movie Information Source

Authored by Mark Hefflinger on October 29, 2008 - 10:29am.

Los Angeles - News Corp.'s (NYSE: NWS) MySpace online social network on Wednesday touted the results of a survey it commissioned from The Nielsen Company, which found its site is the most frequently cited Web source of information for movies among consumers 15-24 years old.