NielsenReport: Video Viewing on Social Media Sites Doubles in YearAuthored by Mark Hefflinger on November 20, 2009 - 9:56am.
New York - Internet users now spend nearly double the amount
of time watching videos on social networking sites than they did just one year
ago, according to newly released figures from Nielsen.
Report: Hollywood Reporter, Billboard to be Sold to FinkelsteinAuthored by Mark Hefflinger on November 11, 2009 - 10:12am.
Los Angeles - Nielsen is close to a deal to sell its
Hollywood Reporter, Billboard, Adweek and other magazines in its business media
division to News Communications, James Finkelstein's company that publishes The
Hill and the "Who's Who" stable of publications, TheWrap.com
reported.
tags: Deals | Acquisitions | Nielsen | Magazines | Billboard | Publishing | Hollywood Reporter | News Communications | James Finkelstein |
Report: Time Spent on Social Networks, Blogs Triples in Past YearAuthored by Mark Hefflinger on September 24, 2009 - 9:25am.
New York
- Internet users in August spent 17% of their surfing time on social network
and blogging sites, nearly triple the percentage of time spent on such sites a
year ago, according to new figures released by Nielsen.
Facebook, Nielsen Partner to Measure Marketing EffectivenessAuthored by Mark Hefflinger on September 22, 2009 - 11:58am.
Palo Alto,
Calif. - Facebook announced on
Tuesday that it has forged a multi-year partnership with ratings firm Nielsen,
that will see the companies work to help marketers better use Facebook and gain
insights from their campaigns. The first product of the collaboration, Nielsen
BrandLift, allows advertisers to serve opt-in polls on Facebook's homepage --
to measure consumer attitudes and purchase intent from display advertising that
has appeared on the site.
Report: U.S. Video Viewing Up Across All PlatformsAuthored by Mark Hefflinger on September 2, 2009 - 10:05am.
Los Angeles - The number of Americans watching video on TV,
the Web and mobile platforms increased during the second quarter of 2009, as
did the amount of multi-tasking done while viewing video content, according to ratings
firm Nielsen's latest Three Screen Report. The average American watched 141
hours of TV per month during the second quarter, an increase of 1.5% over the
same period last year, and viewed just over three hours of online video -- up
from just over two hours of online viewing a year ago.
Survey: Teens Not Taking to TwitterAuthored by Mark Hefflinger on August 5, 2009 - 10:00am.
New York
- While Twitter is now used by 10.7% of all active U.S. Internet users,
teenagers are not a substantial portion, as only 16% of Twitter.com visitors
were under the age of 25, according to a survey conducted by Nielsen
NetRatings.
Nielsen, Watermarking Firm Digimarc Form Two Joint VenturesAuthored by Mark Hefflinger on June 15, 2009 - 8:10am.
New York - Digimarc (NASD: DMRC), a provider of digital watermarking and
other technologies, announced on Monday that it has partnered with ratings
provider Nielsen on two new joint ventures, which the companies say will "leverage
the intellectual property assets of Digimarc and the wealth of consumer and
business data amassed by Nielsen."
Report: Just As Many U.S. iPhone Owners Over 55 as Under 24Authored by Mark Hefflinger on June 12, 2009 - 9:07am.
New York - Of the estimated 6.4 million iPhone (NASD: AAPL) owners in the
U.S. as of April, roughly the same number are over 55 as are ages 13-24,
according to Nielsen.
Report: Half of Music Purchases Will Be Digital by End of 2010Authored by Mark Hefflinger on June 10, 2009 - 10:59am.
Los Angeles
- Half of music purchases will be digital by the end of 2010, and the value of
digital purchases are expected to exceed the value of physical music purchases
sometime in 2011, according to a presentation from Nielsen at the National
Association of Recording Merchandisers (NARM) conference, Billboard reported.
Report: 2.5% of U.S. Unready for Digital TV Switch on FridayAuthored by Mark Hefflinger on June 10, 2009 - 8:24am.
New York
- With the transition from analog to digital TV broadcasting just days away,
some 2.8 million American households, or 2.5% of the U.S. TV market, remain
completely unprepared, according to the latest figures from Nielsen. The elderly
are the most prepared, while younger, African-American and Hispanic homes are disproportionately
unready.
Hollywood Reporter to Share Content With China's Zong YiAuthored by Mark Hefflinger on April 27, 2009 - 11:36am.
Los Angeles - Nielsen Business
Media said on Monday that it has signed a deal with China's State Administration of
Radio, Television and Film (SARFT) to distribute its content with the state-run
entertainment trade publication Zong Yi. The bi-weekly Zong Yi has a
circulation of 50,000.
ABC's "Lost" Streamed 35.8M Episodes in MarchAuthored by Mark Hefflinger on April 14, 2009 - 12:29pm.
Los Angeles
- Disney/ABC's (NYSE: DIS) "Lost" served 35.8 million video streams of
full-length episodes during March, and counted 1.4 million unique viewers, Variety
reported, citing Nielsen VideoCensus data. ABC's "Grey's Anatomy" and
"Dancing With the Stars" also took second and third place among
streaming shows in March, with 19.7 million and 19.6 million streams,
respectively. Overall, ABC.com came in sixth among all video sites, with 176.9
million streams last month, behind YouTube (5.47 billion), Hulu (248 million),
Yahoo (231.7 million), Fox Interactive Media (207.5 million) and Nickelodeon
(196.2 million).
Report: Social Networks Now More Popular Than EmailAuthored by Mark Hefflinger on March 9, 2009 - 11:00am.
New York
- Member communities, which include social networks and blogs, now are visited
by more than two-thirds of the global online population, making it the fourth
most popular online category, ahead of even personal email, according to a new
report from Nielsen. The category is growing twice as fast as any of the other
four largest sectors, which also include search, portals and PC software.
Report: U.S. Video Viewing Continues Rise on TV, Web & MobileAuthored by Mark Hefflinger on February 23, 2009 - 10:05am.
New York - Americans now watch more than 151 hours of TV a
month -- an all-time high -- while those who watch video online consume another
3 hours of video per month, and those who use mobile video watch nearly 4 additional
hours per month on mobile phones and other devices, according to a report from
Nielsen.
Report: 5.7% of U.S. Homes Not Ready for Digital TV TransitionAuthored by Mark Hefflinger on January 22, 2009 - 10:13am.
New York - More than 6.5 million U.S. households, or 5.7% of all homes, are not ready for the upcoming Feb. 17 transition when analog TV signals will be shut off and replaced with digital-only broadcasts, according to a report from the Nielsen Company. Report: Overall U.S. Music Sales Up in '08; Albums Down 8.5%Authored by Mark Hefflinger on January 5, 2009 - 9:47am.
Report: DC Has Highest Rate of HDTV Penetration in U.S.Authored by Mark Hefflinger on December 15, 2008 - 9:45am.
Washington - A recent survey by Nielsen, the large media rating service, has found that Washington has the largest percentage of HDTV users of all large markets in the country, with a 31.1% penetration rate. Editorial Department Layoffs Hit The Hollywood ReporterAuthored by Mark Hefflinger on December 5, 2008 - 10:08am.
Los Angeles - Entertainment trade publication The Hollywood Reporter, owned by the Nielsen Company, has laid off more than a dozen employees, the majority of whom were part of the company's editorial staff, Variety reported. Nielsen, Ad Giant WPP Agree to Swap Certain AssetsAuthored by Mark Hefflinger on November 12, 2008 - 8:32am.
New York - The Nielsen Company and advertising giant WPP announced that they have agreed to swap certain assets, in a deal that will among other things give Nielsen full ownership of AGBNielsen Media Research, the television audience measurement business. Survey: MySpace Top Youth Movie Information SourceAuthored by Mark Hefflinger on October 29, 2008 - 10:29am.
Los Angeles - News Corp.'s (NYSE: NWS) MySpace online social network on Wednesday touted the results of a survey it commissioned from The Nielsen Company, which found its site is the most frequently cited Web source of information for movies among consumers 15-24 years old. |
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