Nielsen

Report: Americans Watching More TV, Web and Mobile Videos

Authored by Mark Hefflinger on July 9, 2008 - 10:10am.

New York - Americans are watching more TV than ever before, as well as more time online and on mobile devices watching videos, according to audience measurement firm Nielsen's first "three-screen" report.

WSJ: Google to Launch Web Audience Measurement Service

Authored by Mark Hefflinger on June 24, 2008 - 5:51am.

Mountain View, Calif. - Google (NASD: GOOG) is planning to introduce a new Internet audience measurement service, to compete with existing ratings provided by comScore and Nielsen, according to a report in The Wall Street Journal. While those companies track which websites users visit by conducting surveys or using tracking software on select user groups -- and charge for their services -- Google's service will be free, and based mainly on data from Web servers, potentially providing broader results.

NBCU, Nielsen to Measure Across TV, Web Video, Buying Habits

Authored by Mark Hefflinger on June 3, 2008 - 12:42pm.

New York - NBC Universal and ratings and research firm Nielsen have announced a partnership to create a new sales and marketing metric, that will combine TV and Web video ratings with databases of consumer activity for broader overall product categories, including packaged goods, pharmaceuticals, automotive and movies. The companies said their effort will provide advertisers with "unprecedented connection between purchasing behavior and viewing habits across multiple platforms."

Publisher Nielsen Business Media Lays Off 40

Authored by Mark Hefflinger on April 10, 2008 - 9:05am.

New York - Nielsen Business Media, the division of the ratings, publishing and events company that publishes titles including The Hollywood Reporter, Billboard, Editor & Publisher, Mediaweek and Adweek, has laid off 40-50 staffers, according to reports on Fishbowl NY and Folio.com.

Nielsen to Acquire IAG Research for $225 Million

Authored by Mark Hefflinger on April 7, 2008 - 7:33am.

New York - The Nielsen Company, a provider of media audience ratings and market research, announced on Monday that it will acquire IAG Research, a firm that conducts research to determine the effectiveness of TV advertising, for $225 million.

Nielsen to Get Anonymous TV Set-top Data on Charter Subscribers

Authored by Mark Hefflinger on March 12, 2008 - 11:51am.

New York - The Nielsen Company announced on Wednesday an agreement with cable TV provider Charter Communications, that will give Nielsen access to anonymous digital set-top box data for analytical and potential TV audience measurement purposes. The data on 330,000 Charter subscribers in Los Angeles will be available to Nielsen beginning in the second quarter.

Nielsen Co. Acquires Audience Analytics

Authored by Mark Hefflinger on February 14, 2008 - 10:35am.

New York - Ratings and research firm Nielsen has acquired privately held, Utah-based Audience Analytics and its Audience Watch software, which Nielsen said will "significantly strengthen the company's ability to process, integrate, analyze and report large quantities of audience measurement data."

Nielsen Invests in Brainwave Researcher NeuroFocus

Authored by Mark Hefflinger on February 7, 2008 - 11:28am.

New York - Nielsen, the media ratings and research provider, announced on Thursday that it has made a strategic investment in NeuroFocus, a Berkeley, Calif.-based firm that specializes in applying brainwave research to advertising, programming and messaging.

Nielsen, Comcast Debut New VOD Measurement Service

Authored by Mark Hefflinger on January 25, 2008 - 10:50am.

New York - The Nielsen Company this announced the launch of a new video-on-demand audience measurement service, with Comcast (NASD: CMCSA), the nation's largest cable TV provider, signing on as the first data provider and customer of the service. Nielsen On Demand Reporting & Analytics (NORA) will aggregate and anonymously report on video-on-demand usage, based on real-time transactions collected at the set-top box level.

tags: VOD | TV | Reports | Metrics | Comcast | Nielsen |

Report: Newspaper Website Traffic Grows 6% in 2007

Authored by Mark Hefflinger on January 24, 2008 - 11:53am.

Arlington, Va. - Traffic at newspaper websites grew a record 6% in 2007, averaging 62.8 million unique monthly users during the fourth quarter, according to a report conducted by Nielsen Online for the Newspaper Association of America (NAA).

Nielsen, Digimarc to Launch Web Video Tracking Service

Authored by Mark Hefflinger on December 5, 2007 - 9:08am.

New York - Ratings provider The Nielsen Company announced on Wednesday that it has partnered with digital watermarking developer Digimarc (NASD: DMRC), to launch a new service that will track online video distributed by media companies, social networks, peer-to-peer services and user-generated content sites.

Report: 35% of U.S. "Tweens" Own a Mobile Phone

Authored by Mark Hefflinger on December 3, 2007 - 9:48am.

San Francisco - Some 35% of U.S. "tweens," defined as kids aged 8-12, own a mobile phone, and 5% access the Internet over their phones each month, according to a new study from The Nielsen Company.

The Eagles Outsell Britney Spears for No. 1 Spot

Authored by Scott Goldberg on November 7, 2007 - 11:24am.
The EaglesThanks to a rule change by Billboard allowing The Eagles to count sales of its new WalMart-exclusive album Long Road out of Eden, the band’s first studio release in 28 years outsold Britney Spears’s Blackout to earn the No. 1 spot, according to Nielsen SoundScan’s weekly report.  Billboard announced yesterday that it would count the sales of albums sold exclusively in single venues like WalMart.

Report: 13.7% of U.S. TV Households Have HDTV Sets

Authored by Mark Hefflinger on October 31, 2007 - 7:29am.
HDTV

New York - Some 13.7% of U.S. TV households are equipped with a high-definition television and HD tuner capable of receiving HD signals, while 11.3% also receive at least one HD network or station, according to a report released on Wednesday by The Nielsen Company.

tags: TV | HDTV | Reports | Movies | Nielsen | Research |

A Recap of Ideas from Nielsen's CGM Summit 2007

Authored by Rohit Bhargava on October 26, 2007 - 8:05am.

Imb_nielsencgmsummit I spent the day yesterday at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM.  One thing I was looking forward to about this event in particular is that the percentage of brands vs. agencies in attendance would be much more favored toward brands. 

Nielsen and Google Partner On TV Ads, Possibly More

Authored by Jay Baage on October 24, 2007 - 12:52pm.
New York & Mountain View, CA - The audience measurement company Nielsen and search giant Google (NSDQ: GOOG) announced a multi-year deal on Wednesday in which Nielsen will provide demographic data to Google's system for selling television advertising. The agreement comes after some speculation in the media about whether Google’s entry into selling television ads earlier this year will mean that the search giant would try to compete directly with Nielsen on ratings.

Interview with Scott Ross, Head of Marketing at Nielsen Online

Authored by Jay Baage on October 24, 2007 - 10:54am.

It was reported today that Google (NSDQ: GOOG) and The Nielsen Company are launching a new monitoring and analytics system to track television viewership. In this recent interview with BeetTV, Scott Ross, head of marketing for Nielsen, explains how his company is creating new products to more accurately track how many folks watch what. The interview provides good background information about today's announcement.

Nielsen, ESPN Partner on Cross-Platform Media Ratings

Authored by Mark Hefflinger on October 17, 2007 - 2:27pm.

New York - Ratings provider Nielsen and Disney's ESPN cable network on Wednesday announced a collaboration to measure how consumers use media across platforms including TV, the Internet and mobile devices. ESPN's signal is available in 93 million homes, and its website attracts 18 million monthly visitors. The new measurements will include data from Nielsen's TV/Internet Convergence Panel -- which measures TV and Internet use within the same home -- as well as from Nielsen Mobile and other sources.

tags: Mobile | TV | Metrics | Nielsen | ESPN |

Report: U.S. TV Viewing Remains at Record High; DVRs Double

Authored by Mark Hefflinger on October 17, 2007 - 1:00pm.
1957 Belweder TV

New York - U.S. television viewing over the past year has remained at the record levels set in the prior year, while the number of homes with digital video recorders has more than doubled, according to a report from The Nielsen Company.

tags: TV | Reports | DVR | Nielsen | Research |

Nielsen's DemoWatch Lets Advertisers Monitor Ad Audiences

Authored by Mark Hefflinger on October 12, 2007 - 10:51am.

New York - The Nielsen Company on Friday announced the launch of DemoWatch, a new feature for its Web-based KeepingTrac service that lets advertisers monitor the demographic composition of their advertising audiences. DemoWatch links the demographic information from Nielsen's overnight television ratings with the commercial monitoring ability of KeepingTrac. Nielsen said the service could be of interest to food, alcohol, prescription drug and R-rated movie advertisers looking to adhere to guidelines governing to whom they can advertise.