New York - U.S. Internet users are now spending nearly half their time online viewing content, a 37% increase in share of time from four years ago, according to a report from the Online Publishers Association (OPA) and Nielsen/NetRatings.

New York - Ratings provider Nielsen/NetRatings announced on Tuesday that it plans to shift from the current industry standard of using page views and unique visitors to measure the popularity of a website, to a new system that will tally the total minutes each user spends and total number of sessions.

New York - The Interactive Advertising Bureau (IAB) has announced that an industry dispute over the accuracy of website ratings from dueling providers comScore and Nielsen/NetRatings is in the process of being resolved, as both companies have acquiesced to its request they submit to third-party audits.

New York - Microsoft's share of the U.S. search market fell in April, to 9% from 10.1% a month earlier, while Google advanced further ahead of the rest of the pack, growing its share from 53.7% in March to 55.2% last month, according to data from Nielsen/NetRatings.

New York - Nielsen/NetRatings, a provider of Internet media audience measurement and market research, announced on Monday the launch of VideoCensus, an online video measurement service that combines panel and census research methodologies. To facilitate reporting, online video publishers attach a piece of NetRatings code to their video delivery platforms, which then allows NetRatings to collect a precise census count of viewing activity. The service will also factor in data from NetRatings desktop meters, deployed on thousands of users' PCs worldwide.

New York - The audience for newspaper websites is growing at nearly twice the rate of the overall online audience, according to a report from the Newspaper Association of America (NAA) that cites Nielsen/NetRatings data.

New York - Citing "a multiplicity of reported discrepancies" in the Web audience measurement data of rival providers comScore and Nielsen/NetRatings, the Interactive Advertising Bureau (IAB) announced that it has asked the firms to submit to a third-party audit of their measurement processes.

New York - More than one-third (36.5%) of U.S. adults who use the Internet also own a video game console, and 15.9% also own a portable game console, according to a survey conducted by Internet audience measurement firm Nielsen/NetRatings.

New York - While newspaper circulation continues to decline, traffic to newspaper weblogs is skyrocketing, according to a new report from Nielsen/NetRatings.