Nielsen OnlineReport: Total Minutes Spent on Facebook Rose 700% in YearAuthored by Mark Hefflinger on June 3, 2009 - 9:13am.
Palo Alto, Calif. - Total minutes spent on Facebook rose
nearly 700% in April over the prior year, while minutes spent on its chief
rival, MySpace, actually decreased 31%, according to new figures from Nielsen
Online.
Hulu: Nielsen is Undercounting Our Site VisitorsAuthored by Mark Hefflinger on May 15, 2009 - 6:32am.
New York
- Hulu, the online video joint venture between News Corp. (NYSE: NWS), NBC Universal (NYSE: GE) and
Disney (NYSE: DIS), has raised objections to methodologies used to count Web video views,
as Internet audience measurement firms Nielsen Online and comScore counted 8.9
million and 42 million visitors to the site in March, respectively, The New
York Times reported.
tags: Video | Advertising | TV | Metrics | Disney | NBC Universal | comScore | Research | News Corp | Hulu | Nielsen Online |
Report: "Swine Flu" was Most Blogged Topic in AprilAuthored by Mark Hefflinger on May 7, 2009 - 11:25am.
New York
- Though it didn't come to the forefront until late last month, Swine Flu
finished as the most blogged-about news topic in April, according to new
figures from Internet audience measurement firm Nielsen Online.
Report: 60% of New Twitter Visitors Not ReturningAuthored by Mark Hefflinger on April 29, 2009 - 10:30am.
New York
- Over 60% of those who signed up for the popular Twitter microblogging service
had stopped visiting the site a month later, according to a new report from Web
audience measurement firm Nielsen Online. "Twitter's audience retention
rate, or the percentage of a given month's users who come back the following
month, is currently about 40 percent," said David Martin, VP of primary
research at Nielsen Online.
Visits to Online Job Sites Soar as Recession DeepensAuthored by Mark Hefflinger on February 26, 2009 - 11:17am.
New York
- As the nation's recession leaves more and more people looking for new jobs,
web traffic to career development sites continues to grow in step, according to
new figures from Nielsen Online.
Top Newspaper Websites See 16% Jump in VisitorsAuthored by Mark Hefflinger on January 28, 2009 - 4:17am.
New York - While newspapers universally have been suffering from declining print readership, their fortunes on the web have been somewhat different, according to new figures from Nielsen Online. Report: 80% of Online Consumers Making Web PurchasesAuthored by Mark Hefflinger on November 13, 2008 - 1:03pm.
New York - Nearly 80% of adult online consumers have made a purchase on the Internet over the past six months, according to a new study by Nielsen Online. Obama Site Traffic Nearly Double McCain Site in SeptemberAuthored by Mark Hefflinger on November 3, 2008 - 9:38am.
New York - With Americans set to cast their votes for president on Tuesday, new figures from Internet audience measurement firm Nielsen Online show that visitors to the website of Democrat Barack Obama have outpaced those to the site of Republican John McCain by a nearly 2-1 margin. Olympics Spur 26% Jump in Traffic to Sports Sites in AugustAuthored by Mark Hefflinger on October 3, 2008 - 6:41am.
New York - Buoyed significantly by the Beijing Olympics and the kick-off of football season, online sports destinations saw a 26% increase in unique visitors at work during August, according to New York-based Nielsen Online. Nielsen Debuts New Internet and Mobile Measurement ServicesAuthored by Mark Hefflinger on October 15, 2007 - 1:22pm.
New York - The Nielsen Company on Monday announced the launch of two new services, Nielsen Online and Nielsen Mobile, which organize the company's existing and recently acquired assets into two distinct units. Nielsen Online is comprised of the company's Nielsen/NetRatings and BuzzMetrics services, which measure ads, video, blogs, user-generated media, word-of-mouth, commerce and consumer behavior. The group will be led by former BuzzMetrics executive chairman Itzhak Fisher. Nielsen Mobile combines Telephia, the recently acquired mobile research firm, with several existing Nielsen mobile initiatives; the unit will be led by former Telephia CEO Sid Gorham. |
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