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Lessons Learned from a Day with CBS March Madness on Demand

Authored by Scott Goldberg on March 15, 2007 - 2:08pm.
CBS March Madness on Demand Mark this day, March 15, 2007, the first day of the NCAA Men's College Basketball tournament, in the history books.  I gave CBS’s March Madness on Demand (MMOD) a long look today, and I’ll be the first to say it: Thank you, CBS!  I can’t remember a free internet application that surpassed all hopes and delivered beyond expectations quite so much.  Actually, scratch that.  I can’t remember anything free that gave the goods as well as MMOD.
tags: Marketing | Advertising | CBS | On Demand | Scott Goldberg | MMOD |

Time Warner's TBS to Launch Broadband Games On Demand Service

Authored by Mark Hefflinger on April 27, 2005 - 6:51am.
Atlanta -- Time Warner's Turner Broadcasting System (TBS) announced on Wednesday plans to launch a broadband video games-on-demand service. When it launches in the fall, GameTap will offer 300 of a total of 1,000 PC games TBS licensed from 17 publishers, in addition to original programming that may be viewed on a PC. Subscribers must first download the GameTap client software, and will then receive unlimited access to the service's slate of PC games. "Turner's lifeblood is creating branded networks and we are excited about the opportunity to create an immersive environment for games following our success with other branded environments like CNN, TCM and Cartoon Network," said Andrew T. Heller, president of domestic distribution for TBS. "With GameTap, we are bringing to games what we brought to cable television: compelling, branded environments where beloved properties live on."
tags: Launch | Time Warner | TBS | Broadband Games | On Demand |