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On-Demand Advertising Impressions

Rentrak Service Tracks On-Demand Advertising Impressions

Authored by Mark Hefflinger on February 27, 2006 - 10:08am.
Portland, Ore. - Rentrak, a provider of audience data for media, entertainment, retail, advertising and manufacturing clients, on Monday introduced a new service that will let advertisers gauge impressions from their on-demand ads placed on cable TV and broadband systems. The AdEssentials Traker service will provide household-level information, including day part viewing data and demographics to the zip code level. Oregon-based Rentrak's customers include Comcast, Cablevision, Charter and Insight, which collectively reach over 50% of all U.S. video-on-demand households.
tags: Advertising | Traffic | Rentrak | On-Demand Advertising Impressions |