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Blockbuster to Miss Subscriber Target for Online DVD Rental Service

Authored by Mark Hefflinger on October 7, 2005 - 7:39am.
Dallas - Video rental giant Blockbuster announced this week that it will miss its projected goal of having 2 million subscribers to its online DVD rental service by the first quarter of 2006. The company now expects Blockbuster Online to reach that mark later in 2006. Rival Netflix, which created the market for online DVD rentals, said last week that it now counts 3.6 million subscribers. Outside of online rentals, Blockbuster said revenue fell 1% during the third quarter of 2005, bettering an overall decrease of 11.7% in the video rental market during the quarter, according to market research firm Rentrak.
tags: Internet | Subscriber | Blockbuster | Online DVD Rental Service |