New York - U.S. Internet users are now spending nearly half their time online viewing content, a 37% increase in share of time from four years ago, according to a report from the Online Publishers Association (OPA) and Nielsen/NetRatings.

New York - Online video ads are effective, and longer ads are more effective than shorter ones, according to a survey of 1,422 online video users conducted by market research firm OTX on behalf of the Online Publishers Association (OPA).