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Sony Music, Intel Partner to Optimize Multimedia Content for Cell Phones

Authored by Mark Hefflinger on October 16, 2003 - 4:06am.
New York -- Sony Music Entertainment announced on Thursday that it is collaborating with chipmaker Intel to enable users to access music, images, videos and other Sony content on Intel-based cell phones and PDAs. The companies will optimize Sony's mobile applications, services and content for mobile devices running the Intel Personal Internet Client Architecture (PCA), which aims to deliver a PC-quality multimedia experience on a cell phone. "We're excited about working together to create products and services that take advantage of the advanced video, audio and 3D animation capabilities supported by the Intel PCA architecture said Sony Music Entertainment chief technology officer Philip Wiser. Devices based on the partnership are expected to hit the market in early 2004.
tags: Deals | Intel | Cell Phones | Sony Music | Optimize Multimedia |