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Report: 30% of Visits to Music Retail Sites Originate From Search Engines

Authored by Mark Hefflinger on September 7, 2004 - 5:25am.
New York -- Over 30% of visits to U.S. music retail websites in July resulted directly from search engines and directories, compared to 19.2% for the overall retail category, according to data from Australia-based market research firm Hitwise. The number of visits to music retailers from search engines also grew 49% in July versus the same period a year ago. Of the top 100 search terms that resulted in visits to music retailers, Hitwise said 50% were brand related (i.e. "BMG Music"); 21% were navigational, including a URL (i.e. ColumiaHouse.com); and 29% were generic keywords (i.e. "music downloads"). "For music shoppers, search engines and directories offer an effective and comprehensive means for locating music products and seeking the best deals," said Bill Tancer, Hitwise vice president of research. "For the music retailers, a major new customer-acquisition platform has arrived. And with the increasing popularity of the Internet for music distribution and listening, retailers have no choice but to engage it."
tags: Reports | Music Retail Sites | Originate | Search Engines |