Just over a week ago during lunch at the New Communication Forum,
I had a great conversation with Tim Tozer from Radian6 (a social media
monitoring service) about the real metrics that marketers are looking
for and the increasingly common difficulty of finding metrics that are
actually useful and offer actionable insights. Many people who have to
contend with web analytics tools today will tell you that it is no
longer an issue of having the technology available to measure things
online, but rather the analytical ability to hone in on the metrics
that really matter.
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