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Report: Product Placements in "Other" Media to Grow 18% in 2005

Authored by Mark Hefflinger on July 28, 2005 - 7:22am.
Stamford, Conn. -- Television and films still account for more than 90% of so-called product placement spending -- where a company pays to have its product featured within the content of a story -- but Stamford-based media research firm PQ Media projects the category of "other" media to grow 18% to $384.9 million in 2005. The category of other media includes magazines, newspapers, videogames, the Internet, recorded music, consumer books and radio, to reach target audiences. "The strong growth of product placement spending in 'other media' is being fueled mainly by solid expansion in videogames, the Internet and recorded music, although magazines, newspapers, consumer books and radio are also expected to post double-digit growth in 2005," PQ Media said in a release.
tags: Reports | Grow | Other Media | Product Placements |

Survey: Most People Using Other Media While Watching TV

Authored by Mark Hefflinger on December 3, 2004 - 4:30am.
Reston, Va. -- A high percentage of people say that they watch TV while also using another form of media, according to a new report by The Media Center at the American Press Institute. According to the survey, reading the mail while watching TV tops the list, with 74% of respondents doing it regularly or occasionally. The remainder of the top five includes reading the newspaper while watching TV (64.5%) watching TV while reading the mail (64.2 %), using the Internet while watching TV (62.9%) and reading a magazine while watching TV (59.2%). When it comes to viewing habits, 41% say they most of their time watching cable television, while just under 38% say they spend more time watching traditional TV networks. More than 13,000 people took part in the online survey.
tags: TV | Survey | Other Media | Most People |

Proposed Law Would Label All Copy-Protected CDs, Other Media

Authored by Mark Hefflinger on March 26, 2003 - 4:07am.
Washington -- A new bill introduced into Congress this week would put labels on all copy-protected media and devices notifying consumers of the limitations placed on their ability to freely make copies of digital media. Sen. Ron Wyden's (D-Ore.) Digital Consumer Right-to-Know Act would place the burden of devising a labeling scheme on the Federal Trade Commission, so that consumers buying CDs, DVDs, software and other digital media and the devices that play them would be informed if technology has been embedded in them that would prevent making back-up copies or personal use copies. "My bill says that if digital content is released in a form that prevents or limits reasonable consumer use, consumers have a right to be told in advance," Wyden said in a statement. The Digital Consumer Right-To-Know Act is expected to be referred to the Senate Commerce Committee, on which Wyden sits.
tags: CDs | Other Media | Copy-Protected | Proposed Law |