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Rubicon Project Acquires Behavioral Ad Firm Others Online

Authored by Mark Hefflinger on September 15, 2009 - 8:47am.
Los Angeles - The Rubicon Project, a provider of services that automate and optimize the buying and selling of online advertising, announced on Tuesday that it has acquired Others Online, a provider of behavioral targeting data for advertisers.
tags: Deals | Advertising | Acquisitions | Rubicon Project | Others Online |