OTX

Survey: Online Video Ads Effective; Longer Ads Work Better

Authored by Mark Hefflinger on June 6, 2007 - 3:03pm.

New York - Online video ads are effective, and longer ads are more effective than shorter ones, according to a survey of 1,422 online video users conducted by market research firm OTX on behalf of the Online Publishers Association (OPA).

MTV's The N, OTX, Mbuzzy to Create Teen Wireless Research Panel

Authored by Mark Hefflinger on December 12, 2006 - 2:28pm.

New York - MTV Networks' teen-focused network The N announced on Tuesday that it has partnered with market research firm OTX and mobile community provider Mbuzzy to create a wireless research panel of 10,000 young people.

MTV's The N Teams With OTX, Mbuzzy on Teen Mobile Research Panel

Authored by Mark Hefflinger on December 12, 2006 - 12:13pm.

New York - MTV Networks' The N teen-focused network announced on Tuesday that it has partnered with market research firm OTX and mobile community provider Mbuzzy to launch a wireless research panel of 10,000 young people.