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Survey: Online Video Ads Effective; Longer Ads Work Better

Authored by Mark Hefflinger on June 6, 2007 - 3:03pm.

New York - Online video ads are effective, and longer ads are more effective than shorter ones, according to a survey of 1,422 online video users conducted by market research firm OTX on behalf of the Online Publishers Association (OPA).

tags: Video | Advertising | Reports | News | Publishing | Research | OTX | Online Publishers Association |

MTV's The N, OTX, Mbuzzy to Create Teen Wireless Research Panel

Authored by Mark Hefflinger on December 12, 2006 - 2:28pm.
New York - MTV Networks' teen-focused network The N announced on Tuesday that it has partnered with market research firm OTX and mobile community provider Mbuzzy to create a wireless research panel of 10,000 young people.
tags: Metrics | MTV | The N | OTX | Mbuzzy |

MTV's The N Teams With OTX, Mbuzzy on Teen Mobile Research Panel

Authored by Mark Hefflinger on December 12, 2006 - 12:13pm.
New York - MTV Networks' The N teen-focused network announced on Tuesday that it has partnered with market research firm OTX and mobile community provider Mbuzzy to launch a wireless research panel of 10,000 young people.
tags: Mobile | Marketing | TV | Metrics | CE | MTV | Consumers | Teens | Research | The N | OTX | Mbuzzy |