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Warner Music Taps Outrigger Media for Music Video Ad Sales

Authored by Mark Hefflinger on October 8, 2009 - 11:36am.
New York - Major record label Warner Music Group (NYSE: WMG) has partnered with Outrigger Media to sell advertising against its music videos on YouTube, as well as WMG-operated sites and other platforms. WMG recently reached a new agreement with YouTube, after pulling its videos for a nine-month period after negotiations broke down. Outrigger also sells ads for video publishers including Veoh and Next New Networks.

tags: Video | Advertising | Music | Music Videos | Google | YouTube | Warner Music | Outrigger Media |