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Yahoo's Overture Extends Sponsored Ad Deal With Microsoft's MSN

Authored by Mark Hefflinger on November 18, 2004 - 4:54am.
Pasadena, Calif. -- Yahoo's Overture Services online advertising unit announced on Thursday that it has extended its contract to provide sponsored ad links to Microsoft's MSN service in the U.S., Canada, Europe and Asia through June 2006. The previous contract was due to expire in June 2005. While Microsoft is thought to be developing its own sponsored ad placement technology, to compete with industry leaders Overture and Google, the extension of its MSN contract with Overture indicates that technology will likely not be ready to replace Yahoo's service until at least 2006.
tags: Deals | Microsoft | Yahoo | MSN | Overture | Sponsored |

Lycos Sues Paid Search Firm Overture for Contract Breach Over Yahoo Merger

Authored by Mark Hefflinger on November 5, 2003 - 8:16am.
Waltham, Mass. -- Search engine and global Internet portal Terra Lycos has sued Yahoo's pay-for-performance search listings unit, Overture Services, over unfulfilled contractual obligations that Lycos says Overture violated by its merger with Yahoo, CNET News.com reported. Specifically, Lycos says Overture violated terms of its contract when it did not first seek Lycos' approval on the Yahoo merger, and also when it shared confidential information about its business with third parties. Lycos also alleges it is still owed $800,000 from Overture.
tags: Contract | Lycos | Overture | Yahoo Merger |

Yahoo Drops European Paid Search Partner Espotting for Overture

Authored by Mark Hefflinger on October 31, 2003 - 8:51am.
London -- Yahoo announced on Friday that it has replaced Espotting Media with Overture Services for the provision of ad-sponsored search links on its sites in the U.K. and other European countries. In a statement, Yahoo said that Overture's search results would be available on Yahoo's sites in the U.K., Ireland, France, Spain, Italy and Germany, effective immediately. Overture already enjoys similar partnerships with Wanadoo, Tiscali and Time Warner's AOL Europe division. Industry experts have expected the move since Yahoo's $1.6-billion acquisition of Overture three weeks ago.
tags: Yahoo | European | Overture | Espotting |

Paid Search Firm Overture Expanding European Operations

Authored by Mark Hefflinger on April 14, 2003 - 2:07am.
Dublin -- Overture Services, a provider of commercial search services on the Internet, said that it has expanded its European headquarters in Dublin, building on its position in the U.S, the U.K., Germany, France and Japan. The company also plans to launch its service in South Korea later this month. Pasadena, Calif.-based Overture said Monday it plans to expand into Italy later in the second quarter, followed by Austria, the Netherlands, Spain, Switzerland and Scandinavia before the end of the year. The Dublin headquarters will employ a multi-national workforce of about 100 editorial, customer service, accounting and technology employees.
tags: Europe | Overture | Paid Search |

Overture to Distribute Paid Listings on Pop-Ups Delivered by Gator

Authored by Mark Hefflinger on April 7, 2003 - 3:06am.
Pasadena, Calif. -- Overture Services, a provider of pay-for-performance search listings, has signed a three-year agreement with Gator, a provider of online advertising services where pop-up ads for rival companies are served to visitors with the software installed while they are browsing. Under the deal, Overture's pay-for-performance search listings will now appear on the ads served by Search Scout, a new service offered by Gator that serves pop-under ads to users visiting search engines. Redwood City, Calif.-based Gator's controversial ad technology has drawn lawsuits from major publishers, who argued that serving ads for competitors' sites to users visiting their own sites unfairly steals advertising revenue.
tags: Pop-Ups | Overture | Gator |

Overture To Acquire Web Search Unit Of Norway's FAST

Authored by Mark Hefflinger on February 25, 2003 - 2:33am.
Pasadena, Calif. -- Overture Services, a provider of pay-for-performance searches for websites, said on Tuesday that it will acquire the Web search unit of Norway-based Fast Search & Transfer (FAST), for $70 million in cash, as well as a performance-based cash incentive payment of up to $30 million over three years. The deal, combined with Overture's previously announced plans to purchase AltaVista, bolsters Overture's position in the commercial search market.
tags: Norway | Web | Overture | FAST |

Overture Services Acquires AltaVista Search Engine for $140 Million

Authored by Mark Hefflinger on February 18, 2003 - 3:04am.
Pasadena, Calif. -- Overture Services, a provider of pay-for-placement commercial search listings to search engine providers, announced on Tuesday that it will acquire the AltaVista search engine business for $140 million in cash and stock. Pasadena, Calif.-based Overture said the deal will enable it to offer "a significantly enhanced Web search solution to portals, Internet service providers and other destination sites, as well as additional marketing opportunities to the company's large base of advertisers." Overture will also use the AltaVista website as a way to test new search services and marketing products for its advertisers. Overture allows companies to bid on keywords relevant to their businesses, which then result in these businesses appearing in "sponsored results" sections when consumers use a search engine. http://biz.yahoo.com/bw/030218/180671_1.html
tags: Search Engine | Overture | AltaVista |

Search Engine Firm Overture Buys Web Analytics Firm Keylime Software

Authored by Mark Hefflinger on January 16, 2003 - 6:25am.
Pasadena, Calif. -- Overture Services, a provider of pay-for-performance search engine listings, has acquired Web analytics firm Keylime Software for $9.5 million in cash and assumed debt, CNET News.com reported. Overture vice president of business development Erik Hovanec told News.com the company plans to officially announce the purchase when it introduces new reporting and analytics tools later this year. Carlsbad, Calif.-based Keylime's technology tracks the effectiveness of online marketing campaigns. http://news.com.com/2100-1023-980768.html
tags: Software | Search Engine | Overture | Keylime |