Oxfam

MySpace Organizes Rock for Darfur Campaign, Benefit Concerts

Authored by Mark Hefflinger on October 10, 2006 - 4:49pm.

Los Angeles - News Corporation's MySpace online social network announced on Tuesday that it has partnered with international relief organization Oxfam on "Rock for Darfur," its largest philanthropic program to date that will raise awareness and funds for the humanitarian crisis in the Sudan. The online campaign includes a public service announcement featuring actor Samuel L. Jackson, video from actor George Clooney's recent trip to Darfur, and opportunities to buy campaign t-shirts and contribute to Oxfam. MySpace is also organizing more than 20 individual Rock for Darfur benefit concerts, enabling bands to contribute proceeds from already-scheduled shows to the campaign. Artists participating in the Oct. 21 concerts across North America include Alice in Chains, Ziggy Marley, TV on the Radio, Secret Machines, Insane Clown Posse, Gov't Mule and Bob Weir & Ratdog.