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Traffic's Steve Winwood, "Access Hollywood" Team for P2P Promotion

Authored by Mark Hefflinger on June 29, 2004 - 7:07am.
Los Angeles -- Steve Winwood, a veteran musician who played in Traffic and Blind Faith, announced that he has teamed with entertainment news program "Access Hollywood" to promote his music on peer-to-peer file-sharing networks like Kazaa, Reuters reported. The deal was brokered between interactive marketer Jun Group and Hearst-Argyle Television, which owns a stake in "Access Hollywood" as well as 10 NBC affiliate stations. The promotion will include the distribution of a previously unreleased live version of Traffic's "Dear Mr. Fantasy" -- with an embedded five-second audio ad for "Access Hollywood" -- onto peer-to-peer networks, as well as the placement of additional video content and links to buy Winwood's new independent CD on the "Access Hollywood" website.
tags: Traffic | Deal | Steve Winwood | Access Hollywood | P2P Promotion |