Paul Potts

Analysis: Paul Potts, Britney Spears and Pulling Clips Off YouTube

Authored by Jay Baage on September 13, 2007 - 10:09am.
People go to YouTube to find some of the best moments on TV like Paul Potts' amazing audition for “Britain’s Got Talent” and some of the worst like Britney Spears’ perfomance at MTV’s Video Music Awards. In the Ivory Towers of the television networks they are debating whether these user-uploaded clips are great branding or just plain piracy. While Potts’ clip is still up on YouTube after over 30 million views, Viacom has pulled most of the clips from Britney’s VMA performance. So what is the right strategy here?