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Google Sells Performics Search Marketing Unit to Publicis Groupe

Authored by Mark Hefflinger on August 6, 2008 - 9:26am.

Mountain View, Calif. - Google (NASD: GOOG) announced on Wednesday that it has agreed to well its Performics search marketing business France's Publicis Groupe.

tags: Deals | Marketing | Advertising | Search | Acquisitions | Google | Performics | Publicis Groupe |

Google to Lay Off 300 from DoubleClick U.S.

Authored by Mark Hefflinger on April 3, 2008 - 10:14am.

Mountain View, Calif. - Google (NASD: GOOG) will lay off about 300 employees from its recently acquired online ad firm DoubleClick, or about a quarter of the company's U.S. staff, The New York Times reported, citing a person with direct knowledge of the plan.

tags: Deals | Advertising | Acquisitions | Google | Layoffs | DoubleClick | Performics |

DoubleClick Buys Search-Based Marketer Performics for $58 Million

Authored by Mark Hefflinger on May 17, 2004 - 1:50am.
New York -- DoubleClick, a provider of online advertising services, announced on Monday that it has acquired Performics, a provider of search engine marketing services, for $58 million in cash. Chicago-based Performics provides technology and support to clients to automate their paid placement, paid inclusion and comparison shopping listings across multiple search providers. New York-based DoubleClick said its foray into the lucrative search engine marketing field will enable its advertiser customers to measure the performance of their traditional online ad campaigns alongside their search engine-based marketing efforts.
tags: DoubleClick | Search-Base | Marketer | Performics |