New York - The principals at New York-based music marketing firm Cornerstone Promotion have created a network of music blogs -- including their own TheFader.com, TheTripwire.com and 1200squad.com -- and Gizmodo founder Pete Rojas' RCRD LBL, that is now attracting blue-chip advertisers, Fortune reports.

New York - Peter Rojas, the Internet entrepreneur who founded gadget blog Engadget, has partnered with independent label Downtown Records to create an online-only record label that will give away all its music, and generate revenue through ads and sponsorships, the New York Post reported. Slated for launch in the fall the "RCRD LBL" venture plans to offer music for free -- from artists like Downtown's Gnarls Barkley and Cold War Kids -- on a blog that will offer "highly targeted sponsorship opportunities."