Peter Rojas

RCRD LBL Debuts With Ad-Supported, DRM-Free MP3s

Authored by Mark Hefflinger on November 16, 2007 - 11:24am.

San Francisco - RCRD LBL, a new online record label co-founded by Peter Rojas, founder of technology blogs Engadget and Gizmodo, and Downtown Records head Josh Deutsch -- this week announced its launch and the release of its first DRM-free, exclusive MP3s from artist and label partners.

Ad-Supported Music Venture Might Foretell a Business Trend

Authored by Scott Goldberg on June 13, 2007 - 1:53pm.

The announcement that Peter Rojas, founder of Engadget, will join Downtown Records to launch an online-only, free music label is a sensible marriage. The label, to be called RCRD LBL, will offer music in an ad-supported format, something industry execs have been discussing at conferences and forums for the last year. But it’s not merely the free music that will help the label find success. Rojas’ ability to create compelling editorial around a label that has a solid reputation for signing cutting edge acts like Gnarls Barkley and Cold War Kids will bring a unique product to the market.